http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100412/FREE/100419980/1078/newsletter011
Marketers have no doubt that e-mail and search were their top performing advertising channels in 2009, although they remain uncertain about the value of social media going forward. According to Datran Media's “4th Annual Marketing & Media Survey,” which surveyed more than 5,000 marketers online in December, 39.4% named e-mail their strongest channel last year, followed by 23.6% who named search.
Those selections far outstripped other channels, including display (7.1%), direct mail (6.3) and social media (4.7%).
When asked if social media marketing will generate quantifiable results for them this year, 50.4% said yes, while 49.6% either were unsure or said no.
Tuesday, April 27, 2010
Strata-G Communications acquires Justice & Young
Cincinnati—Strata-G Communications, an integrated marketing communications agency, has acquired marketing agency Justice & Young. Both agencies are based in Cincinnati.
The financial terms of the deal were not disclosed. Justice & Young will be merged into Strata-G; Justice & Young partner Dale Justice will join Strata-G as senior marketing strategist, and partner Gene Young will stay on through the transition until his previously planned retirement in July.
The financial terms of the deal were not disclosed. Justice & Young will be merged into Strata-G; Justice & Young partner Dale Justice will join Strata-G as senior marketing strategist, and partner Gene Young will stay on through the transition until his previously planned retirement in July.
CMO Council finds digital investment, realignment top goals
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100419/FREE/100419915/1078/newsletter011
Investing in digital marketing initiatives and aligning marketing and sales organizations are the top goals for marketers this year, according to the Chief Marketing Officer Council's “State of Marketing” report.
The report was based on an online survey of more than 500 senior marketers around the world, conducted during the first quarter. It found that the top marketing initiatives this year are: investing in digital marketing programs (46%), aligning sales and marketing organizations (40%), improving customer data integration and analytics (32%), and building marketing performance management systems (31%).
Investing in digital marketing initiatives and aligning marketing and sales organizations are the top goals for marketers this year, according to the Chief Marketing Officer Council's “State of Marketing” report.
The report was based on an online survey of more than 500 senior marketers around the world, conducted during the first quarter. It found that the top marketing initiatives this year are: investing in digital marketing programs (46%), aligning sales and marketing organizations (40%), improving customer data integration and analytics (32%), and building marketing performance management systems (31%).
Aegis Closes Digital Shop Farfar in Sweden
Staff at Farfar today were toldthe legendary Swedish digital ad agency is closing, five years after the four founders sold it to Aegis Group and it became part of the company's Isobar digital network.
The last of the four founders, Matias Palm-Jensen, quit in March, speeding up an exodus that had already started for Farfar staff. Drained of much of its senior talent, the agency is expected to be wound down over the next four or five months as client projects are completed, and it will be shut down for good this summer.
http://adage.com/globalnews/article?article_id=143186
The last of the four founders, Matias Palm-Jensen, quit in March, speeding up an exodus that had already started for Farfar staff. Drained of much of its senior talent, the agency is expected to be wound down over the next four or five months as client projects are completed, and it will be shut down for good this summer.
http://adage.com/globalnews/article?article_id=143186
Consumer-Goods Makers Pour Out Ads
http://online.wsj.com/article/SB10001424052702304703104575174042139131092.html?mod=dist_smartbrief
As wary Americans start to crack open their wallets, household-goods makers like Procter & Gamble Co., Colgate-Palmolive Co., Kimberly-Clark Corp. and Clorox Co. are cranking up their advertising, hoping to coax consumers farther out of their shells.
Amid signs of an improving economy, recent survey data show consumers are more willing to splurge by eating out or buying new shoes, but the same doesn't necessarily hold for everyday household goods.
Major consumer-products makers are expected to spend an average 9.7% of their annual sales on advertising this year, up from 8.6% in 2009, Sanford C. Bernstein analyst Ali Dibadj said in a recent research report.
P&G, the world's biggest ad spender, plans a 20% increase in "consumer impressions," or instances when consumers see its ads, during the fiscal year ending June 30. The Cincinnati-based maker of Pampers diapers, Crest toothpaste and Pantene shampoo says it will introduce 30% more "significant" innovations in products this year, which CEO Robert McDonald describes as the most in his 30-year career at the company.
As wary Americans start to crack open their wallets, household-goods makers like Procter & Gamble Co., Colgate-Palmolive Co., Kimberly-Clark Corp. and Clorox Co. are cranking up their advertising, hoping to coax consumers farther out of their shells.
Amid signs of an improving economy, recent survey data show consumers are more willing to splurge by eating out or buying new shoes, but the same doesn't necessarily hold for everyday household goods.
Major consumer-products makers are expected to spend an average 9.7% of their annual sales on advertising this year, up from 8.6% in 2009, Sanford C. Bernstein analyst Ali Dibadj said in a recent research report.
P&G, the world's biggest ad spender, plans a 20% increase in "consumer impressions," or instances when consumers see its ads, during the fiscal year ending June 30. The Cincinnati-based maker of Pampers diapers, Crest toothpaste and Pantene shampoo says it will introduce 30% more "significant" innovations in products this year, which CEO Robert McDonald describes as the most in his 30-year career at the company.
Mary Meeker: Internet Trends
Mary Meeker presentation on Internet Trends
http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/
On the social networking side, Meeker’s report notes that social network use is bigger than email in terms of both aggregate numbers of users and time spent, and is still growing rapidly. Social networking passed email in terms of time spent in 2007, hitting about 100 billion minutes/month globally — it’s now twice that — and passed email in terms of raw user numbers in July of 2009, with more than 800 million. Given the rate at which Facebook has been growing, that number is probably now closer to a billion. Meeker attributes social networking’s success to the fact that it’s a “unified communications + multimedia creation tool/repository in your pocket.” And Japan’s experience makes how crucial mobile is to that equation: Mixi, one of the country’s largest social networks, has seen its mobile page views grow to 72 percent of the total from just 17 percent three years ago.
http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/
On the social networking side, Meeker’s report notes that social network use is bigger than email in terms of both aggregate numbers of users and time spent, and is still growing rapidly. Social networking passed email in terms of time spent in 2007, hitting about 100 billion minutes/month globally — it’s now twice that — and passed email in terms of raw user numbers in July of 2009, with more than 800 million. Given the rate at which Facebook has been growing, that number is probably now closer to a billion. Meeker attributes social networking’s success to the fact that it’s a “unified communications + multimedia creation tool/repository in your pocket.” And Japan’s experience makes how crucial mobile is to that equation: Mixi, one of the country’s largest social networks, has seen its mobile page views grow to 72 percent of the total from just 17 percent three years ago.
When Marketing Becomes Almighty
http://www.nytimes.com/2010/04/18/business/18shelf.html?src=busln
“The Age of Persuasion: How Marketing Ate Our Culture” (Counterpoint, $26).
Mr. O’Reilly hosted the Canadian Broadcasting Corporation series “O’Reilly on Advertising” and co-founded Pirate Radio and Television, a production company. The book is named after another CBC series, “The Age of Persuasion,” created by Mr. O’Reilly and Mr. Tennant, a freelance writer and lecturer.
Their book is at its best tracing the evolution of modern advertising — from the mid-19th century through the present.
“The Age of Persuasion: How Marketing Ate Our Culture” (Counterpoint, $26).
Mr. O’Reilly hosted the Canadian Broadcasting Corporation series “O’Reilly on Advertising” and co-founded Pirate Radio and Television, a production company. The book is named after another CBC series, “The Age of Persuasion,” created by Mr. O’Reilly and Mr. Tennant, a freelance writer and lecturer.
Their book is at its best tracing the evolution of modern advertising — from the mid-19th century through the present.
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