http://promomagazine.com/news/online-ad-spending-bottoming-out-1215/
Marketing research firm eMarketer has revised its estimate for U.S. Web advertising once again, and now says spending this year will represent a 4.6% decrease over last year's online ad budget.
The agency forecasts that companies will turn out to have spent $22.4 billion on Internet-based advertising this year, primarily in the categories of search marketing, display ads and online classifieds.
Previously eMarketer also revised its online ad estimated downward in October, saying that online U.S. ad spending for the year would drop off by 2.6%. prior to that earlier revision, the company had been anticipating spending growth of 4.5% in the market.
Right now eMarketer expects U.S. spending on online advertising to increase by 5.5% in 2010. The main driver will be the rise of online video advertising, which Hallerman expects will become "the main form of brand advertising in the digital space." Spending on online video will grow at yearly rates ranging from 34% to 54% until 2014, in eMarketer's estimate, and increase from a total of 41.4 billion in 2010 to a projected $5.2 billion in 2014.
Monday, December 21, 2009
Coupons, E-mail, Self-checkout Big Winners in Digital Shopping: Study
http://promomagazine.com/retail/news/1209-digital-shopping-study/
The most successful technologies, including Internet coupons, e-mail, online ratings and reviews and self-checkout, must provide three benefits: value, help in making decisions and improved ease of shopping, the study found.
At-home technologies have the highest adoption rates among consumers since most people have access to a computer and the technologies are simple and user friendly.
Once inside stores, self-checkout is the most widely adopted technology used (71%), followed by DVD rentals (23%) and on-pack promotions that requires the consumer to go to a Web site (21%). Interestingly, interactive TV and TVs at Walmart had been used by only 6%. Handheld scanners, kiosks for swiping loyalty cards to receive personalized coupons and touch screen signage showed high interest.
Mobile technology is on the horizon to become the “next killer app,” the report said. The broad array of applications offer marketers a venue to serve up relevant information to shoppers wherever they may be.
The survey also found that consumers visit retail and brand sites for very different reasons and that if the two worked in partnership it could improve results for both. Because the retailer draws large numbers of shoppers to research and find the best prices, the brand can add value to the site by providing content to help drive traffic and loyalty.
The most successful technologies, including Internet coupons, e-mail, online ratings and reviews and self-checkout, must provide three benefits: value, help in making decisions and improved ease of shopping, the study found.
At-home technologies have the highest adoption rates among consumers since most people have access to a computer and the technologies are simple and user friendly.
Once inside stores, self-checkout is the most widely adopted technology used (71%), followed by DVD rentals (23%) and on-pack promotions that requires the consumer to go to a Web site (21%). Interestingly, interactive TV and TVs at Walmart had been used by only 6%. Handheld scanners, kiosks for swiping loyalty cards to receive personalized coupons and touch screen signage showed high interest.
Mobile technology is on the horizon to become the “next killer app,” the report said. The broad array of applications offer marketers a venue to serve up relevant information to shoppers wherever they may be.
The survey also found that consumers visit retail and brand sites for very different reasons and that if the two worked in partnership it could improve results for both. Because the retailer draws large numbers of shoppers to research and find the best prices, the brand can add value to the site by providing content to help drive traffic and loyalty.
DirectMail.com acquires Eagle Direct, expands sales division
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20091209/FREE/912099998/1078/newsletter011
Integrated direct marketing company DirectMail.com has acquired Eagle Direct, a specialist in personalized multi-insert pieces.
Financial terms of the deal were not disclosed.
In the past, DirectMail.com has outsourced its own insert needs to Upper Marlboro, Md.-based Eagle Direct to manage its production overflows. DirectMail said the acquisition will increase its capacity by more than 500,000 pieces per day and boost its ability to produce multi-insert packages.
Eagle Direct owner Deborah Albro will become VP-customer service and operations with DirectMail.
Integrated direct marketing company DirectMail.com has acquired Eagle Direct, a specialist in personalized multi-insert pieces.
Financial terms of the deal were not disclosed.
In the past, DirectMail.com has outsourced its own insert needs to Upper Marlboro, Md.-based Eagle Direct to manage its production overflows. DirectMail said the acquisition will increase its capacity by more than 500,000 pieces per day and boost its ability to produce multi-insert packages.
Eagle Direct owner Deborah Albro will become VP-customer service and operations with DirectMail.
UBM acquires Virtual Press Office
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20091215/MEDIABUSINESS/912159991/1078/newsletter011
United Business Media announced Monday that it has acquired Virtual Press Office in a deal potentially valued at $10 million. VPO will become part of UBM's PR Newswire.
VPO provides communications and marketing services to event organizers, exhibitors and attendees. The business, which was launched in 1996, now serves more than 500 tradeshows.
UBM said VPO will help position PR Newswire as a leader in providing marketing communications services for the U.S. event market. It expects VPO to generate $2.2 million in revenue this year.
United Business Media announced Monday that it has acquired Virtual Press Office in a deal potentially valued at $10 million. VPO will become part of UBM's PR Newswire.
VPO provides communications and marketing services to event organizers, exhibitors and attendees. The business, which was launched in 1996, now serves more than 500 tradeshows.
UBM said VPO will help position PR Newswire as a leader in providing marketing communications services for the U.S. event market. It expects VPO to generate $2.2 million in revenue this year.
Definition 6 acquires Leach Communications
Interactive agency Definition 6 announced it has acquired Leach Communications, a New York public relations and Web services company.
Financial terms of the deal were not disclosed.
Definition 6 plans to integrate Leach Communications' PR capabilities into its integrated online marketing services. Alfred Leach, founder and president of Leach Communications, will lead Definition 6's national public relations and communications practice.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20091216/FREE/912169994/1078/newsletter011
Financial terms of the deal were not disclosed.
Definition 6 plans to integrate Leach Communications' PR capabilities into its integrated online marketing services. Alfred Leach, founder and president of Leach Communications, will lead Definition 6's national public relations and communications practice.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20091216/FREE/912169994/1078/newsletter011
Knowledge Networks acquires Caduceus Marketing Research
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20091218/FREE/912189995/1078/newsletter011
Knowledge Networks announced the acquisition of Caduceus Marketing Research, a pharmaceutical and biotech market research firm. Financial terms were undisclosed. The acquisition will expand Knowledge Networks’ full-service market research services to pharmaceutical manufacturers and other health care professionals.
Knowledge Networks announced the acquisition of Caduceus Marketing Research, a pharmaceutical and biotech market research firm. Financial terms were undisclosed. The acquisition will expand Knowledge Networks’ full-service market research services to pharmaceutical manufacturers and other health care professionals.
Sale of Questex to senior lenders completed
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20091218/FREE/912189993/1078/newsletter011
Questex Media Group LLC announced Thursday that it has completed its acquisition of the assets of QMG Holdings Inc. and Questex Media Group Inc., both of which had filed for Chapter 11 protection.
The new company, which comprises senior lenders of the predecessor companies, has separate financing and is not subject to the Chapter 11 cases filed by QMG Holdings or Questex Media Group Inc. The newly formed company now owns Questex's magazines, online media and events as well as InfoTrends, FierceMarkets, FiveStarAlliance, ImagingNetworks, Oxford Publishing and McLean Events International.
Questex Media Group LLC announced Thursday that it has completed its acquisition of the assets of QMG Holdings Inc. and Questex Media Group Inc., both of which had filed for Chapter 11 protection.
The new company, which comprises senior lenders of the predecessor companies, has separate financing and is not subject to the Chapter 11 cases filed by QMG Holdings or Questex Media Group Inc. The newly formed company now owns Questex's magazines, online media and events as well as InfoTrends, FierceMarkets, FiveStarAlliance, ImagingNetworks, Oxford Publishing and McLean Events International.
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