Mosaic buys web shop Patrick Paradisi ]
March 26, 2009 By Kristin Laird
Experiential marketing agency Mosaic has acquired independent web design agency Patrick Paradisi Inc., and is merging it with its in-house digital hardware services team to form Mosaic Interactive.
Until now, Mosaic worked with Patrick Paradisi Inc. on microsite developments on a per project basis, said Mosaic president Aidan Tracey.
“We believe fundamentally that digital and online is inextricably linked to what we do in event and experiential marketing,” said Tracey. “As we stage events, they get talked about online...and we’ve built the competency now to seamlessly link those two things together.”
Sean Patrick, former president of Patrick Paradisi Inc., will lead the new 15-person division from Mosaic’s Toronto office. Tracey said the interactive shop is open to Mosaic’s existing client list, which includes General Mills, P&G, Coca-Cola and Mattel.
“We’ve worked seamlessly with Mosaic on a great deal of business over the past five years,” said Patrick in a release. “Considering the amount of work we regularly share, as well as Mosaic’s continued growth, it’s a very exciting time to be joining the Mosaic team.”
http://www.marketingmag.ca/english/news/agency/article.jsp?content=20090325_172259_6664
Thursday, March 26, 2009
The Nielsen Company Acquires The Cambridge Group
http://en-us.nielsen.com/main/news/news_releases/2009/march/the_nielsen_company
The Nielsen Company announced today that it has acquired The Cambridge Group, a leading growth strategy consulting firm to Fortune 500 companies. Headquartered in Chicago, The Cambridge Groupuses its intellectual capital to help clients develop growth strategies based on profitable current, latent and emerging demand. Companies implement these strategies by aligning differentiated supply against the most profitable demand in their markets.
The Nielsen Company announced today that it has acquired The Cambridge Group, a leading growth strategy consulting firm to Fortune 500 companies. Headquartered in Chicago, The Cambridge Groupuses its intellectual capital to help clients develop growth strategies based on profitable current, latent and emerging demand. Companies implement these strategies by aligning differentiated supply against the most profitable demand in their markets.
Sales Jump 11% After Asics Gives TV a Try
http://adage.com/article?article_id=135527
The running-shoe brand dabbled in TV for the first time last year, spending about $5 million of its $27.6 million U.S. media budget on TV advertising, primarily on Olympics broadcasts. That spending came primarily at the expense of magazines, which have traditionally dominated Asics' budget. Magazine spending fell $2 million, to $21.7 million, despite a $3 million spending increase overall, according to TNS Media Intelligence.
The tinkering paid off, as Asics' sales rose 11% last year, according to SportsOneSource.
The running-shoe brand dabbled in TV for the first time last year, spending about $5 million of its $27.6 million U.S. media budget on TV advertising, primarily on Olympics broadcasts. That spending came primarily at the expense of magazines, which have traditionally dominated Asics' budget. Magazine spending fell $2 million, to $21.7 million, despite a $3 million spending increase overall, according to TNS Media Intelligence.
The tinkering paid off, as Asics' sales rose 11% last year, according to SportsOneSource.
Wednesday, March 25, 2009
Carat Revises Ad Outlook. Calls For 9.8% Drop In U.S., 5.8% In Global Ad Spending
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102843
Aegis Group's Carat unit this morning released new forecasts for global ad spending in 2009 and 2010, the first from the agency since the economy began to unravel. Carat's new prediction calls for U.S. ad spending to decline 9.8% in 2009, and rise 0.1% in 2010. Worldwide ad spending is projected to decline 5.8% in 2009, and rise 0.7% in 2010, the agency said.
Ad Spending Growth By Region
2008
2009
GLOBAL
1.0 (4.9)
-5.8 (4.8)
USA
-1.8 (2.1)
-9.8 (3.1)
Canada
2.0 (6.1)
-2.5 (7.2)
WESTERN EUROPE
-2.9 (2.2)
-6.6 (2.3)
UK
-5.5 (2.5)
-7.1 (2.2)
Germany
0.0 (0.3)
-2.2 (0.5)
France
-2.6 (1.7)
-5.0 (2.4)
Italy
-1.9 (2.8)
-6.5 (2.4)
Spain
-12.7 (-2.3)
-16.5 (-0.8)
Nordics
-0.2 (4.3)
-5.6 (3.1)
Central/Eastern Europe
12.2 (16.8)
-8.2 (15.2)
Russia
16.6 (22.8)
-8.6 (19.5)
ASIA PACIFIC
5.0 (8.2)
-0.8 (5.7)
Japan
-4.2 (1.5)
-5.5 (0.5)
China
18.9 (18.2)
4.6 (10.9)
Australia
4.2 (4.2)
-1.9 (3.6)
Figures in brackets show our previous forecasts from Aug 2008
Aegis Group's Carat unit this morning released new forecasts for global ad spending in 2009 and 2010, the first from the agency since the economy began to unravel. Carat's new prediction calls for U.S. ad spending to decline 9.8% in 2009, and rise 0.1% in 2010. Worldwide ad spending is projected to decline 5.8% in 2009, and rise 0.7% in 2010, the agency said.
Ad Spending Growth By Region
2008
2009
GLOBAL
1.0 (4.9)
-5.8 (4.8)
USA
-1.8 (2.1)
-9.8 (3.1)
Canada
2.0 (6.1)
-2.5 (7.2)
WESTERN EUROPE
-2.9 (2.2)
-6.6 (2.3)
UK
-5.5 (2.5)
-7.1 (2.2)
Germany
0.0 (0.3)
-2.2 (0.5)
France
-2.6 (1.7)
-5.0 (2.4)
Italy
-1.9 (2.8)
-6.5 (2.4)
Spain
-12.7 (-2.3)
-16.5 (-0.8)
Nordics
-0.2 (4.3)
-5.6 (3.1)
Central/Eastern Europe
12.2 (16.8)
-8.2 (15.2)
Russia
16.6 (22.8)
-8.6 (19.5)
ASIA PACIFIC
5.0 (8.2)
-0.8 (5.7)
Japan
-4.2 (1.5)
-5.5 (0.5)
China
18.9 (18.2)
4.6 (10.9)
Australia
4.2 (4.2)
-1.9 (3.6)
Figures in brackets show our previous forecasts from Aug 2008
Tuesday, March 17, 2009
U.S. advertising seen plunging 13% in 2009
Advertising revenue in the United States will drop 13% this year, but improve to a decline of just 1.5% in 2010, according to a new report from Barclays Capital.
Barclays on Thursday lowered its previous estimates, which called for an ad-revenue decrease of 10% in 2009 and a gain of 1% in 2010.
Analysts Craig Huber, Douglas Anmuth and Anthony DiClemente said they would "significantly underweight" large-cap media and newspaper stocks, and "remain cautious on stocks with exposure to the broadcast-television networks and local broadcast-station groups."
The analysts cut their 2009 estimate for broadcast-network TV ad revenue to a decline of 17.5% from the previous forecast of a 10% drop. Revenue at the networks should rise by 1% in 2010, they said.
At TV stations -- which have been severely hurt by declines in automotive and retail advertising since the financial downturn intensified last fall -- Barclays now expects ad revenue to plummet 21.5% this year, compared with the earlier forecast of a 15.5% decline. TV-station ad revenue is seen dropping 3.2% in 2010.
The analysts also reduced their Internet-ad revenue forecast to a gain of 2.3% in 2009, to $23.7 billion. The projection reflects a decline of 1.2% in display ads; 8% growth in search; a 7.5% drop in auctions and other ads; and a 1% growth in lead generation and email ads.
"[W]e believe the secular shift to online is intact and we expect growth to accelerate through 2011 as the Internet continues to capture a greater share of the advertising market," Huber, Anmuth and DiClemente wrote.
Barclays expects display ads to pick up to some degree in 2010, with 2.7% growth, while search-ad revenue climbs 10%. Overall, the analysts see Internet-ad revenue rising 5.7% to $25 billion
http://www.marketwatch.com/news/story/US-advertising-revenue-plunge-13/story.aspx?guid={CF03CAD8-FD63-4B67-8159-C3D85A5FE2C2}
Barclays on Thursday lowered its previous estimates, which called for an ad-revenue decrease of 10% in 2009 and a gain of 1% in 2010.
Analysts Craig Huber, Douglas Anmuth and Anthony DiClemente said they would "significantly underweight" large-cap media and newspaper stocks, and "remain cautious on stocks with exposure to the broadcast-television networks and local broadcast-station groups."
The analysts cut their 2009 estimate for broadcast-network TV ad revenue to a decline of 17.5% from the previous forecast of a 10% drop. Revenue at the networks should rise by 1% in 2010, they said.
At TV stations -- which have been severely hurt by declines in automotive and retail advertising since the financial downturn intensified last fall -- Barclays now expects ad revenue to plummet 21.5% this year, compared with the earlier forecast of a 15.5% decline. TV-station ad revenue is seen dropping 3.2% in 2010.
The analysts also reduced their Internet-ad revenue forecast to a gain of 2.3% in 2009, to $23.7 billion. The projection reflects a decline of 1.2% in display ads; 8% growth in search; a 7.5% drop in auctions and other ads; and a 1% growth in lead generation and email ads.
"[W]e believe the secular shift to online is intact and we expect growth to accelerate through 2011 as the Internet continues to capture a greater share of the advertising market," Huber, Anmuth and DiClemente wrote.
Barclays expects display ads to pick up to some degree in 2010, with 2.7% growth, while search-ad revenue climbs 10%. Overall, the analysts see Internet-ad revenue rising 5.7% to $25 billion
http://www.marketwatch.com/news/story/US-advertising-revenue-plunge-13/story.aspx?guid={CF03CAD8-FD63-4B67-8159-C3D85A5FE2C2}
U.S. advertising down 2.6% in 2008, according to Nielsen
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090313/FREE/903139981/1078/newsletter011#seenit
U.S. advertising declined 2.6% to $136.8 billion in 2008, according to data released Friday by Nielsen Co.
Declines were recorded almost across the board, as spending even decreased on Internet display advertising, which fell 6.4%.
Ad spending in b-to-b magazines fell 9.7%. Ad expenditures in other print categories were hit hard, too, with steep declines at national magazines (-7.6%), national newspapers (-9.6%), local newspapers (-10.2%) and local Sunday supplements (-11.0%).
Only two categories, Hispanic Cable TV (9.6%) and cable TV (7.8%), experienced ad growth in 2008.
U.S. advertising declined 2.6% to $136.8 billion in 2008, according to data released Friday by Nielsen Co.
Declines were recorded almost across the board, as spending even decreased on Internet display advertising, which fell 6.4%.
Ad spending in b-to-b magazines fell 9.7%. Ad expenditures in other print categories were hit hard, too, with steep declines at national magazines (-7.6%), national newspapers (-9.6%), local newspapers (-10.2%) and local Sunday supplements (-11.0%).
Only two categories, Hispanic Cable TV (9.6%) and cable TV (7.8%), experienced ad growth in 2008.
Social Media Outlay Still Small
Forrester finds that marketers still relegate efforts to the sidelines
Forrester found that 75 percent of marketers have budgeted less than $100,000 for social media efforts over the next year. The firm concluded that social media has not yet entered the marketing mainstream, but is largely relegated to experimental budgets -- despite the fact that social media marketing typically costs less than traditional ad programs.
Social media had yet to prove its impact, using accepted measurement standards, in moving customers through the marketing funnel, Forrester said. That lack of proven impact has relegated efforts to the sidelines: 45 percent of respondents said their social media budgets are determined on an "as-needed" basis.
The good news: Even with the economy in recession, a majority of marketers -- 53 percent -- said they expected to increase spending on social media. Just 5 percent said they would decrease spending and 42 percent said their outlays would remain the same. (Forrester did not ask marketers to specify if they were including ad programs on social sites.)
Forrester found that 75 percent of marketers have budgeted less than $100,000 for social media efforts over the next year. The firm concluded that social media has not yet entered the marketing mainstream, but is largely relegated to experimental budgets -- despite the fact that social media marketing typically costs less than traditional ad programs.
Social media had yet to prove its impact, using accepted measurement standards, in moving customers through the marketing funnel, Forrester said. That lack of proven impact has relegated efforts to the sidelines: 45 percent of respondents said their social media budgets are determined on an "as-needed" basis.
The good news: Even with the economy in recession, a majority of marketers -- 53 percent -- said they expected to increase spending on social media. Just 5 percent said they would decrease spending and 42 percent said their outlays would remain the same. (Forrester did not ask marketers to specify if they were including ad programs on social sites.)
Subscribe to:
Posts (Atom)
