Aegis Snags Search Specialist Range Online

http://www.clickz.com/showPage.html?page=3630817

Aegis has imbibed Fort Worth-based Range Online Media, a search marketing and optimization firm whose clients have included Godiva, Aveda, and Macys.com

Seven-year-old Range will be re-branded iProspect, continuing a trend of acquiring and renaming that has so far characterized Aegis' approach to growth in search. Other iProspect acquisitions to meet a similar fate include Globlet in Thailand, rmsarcar.com in Germany, and Extenseo in Belgium.

Isobar first purchased iProspect in 2004, for $50 million. Its network now spans 21 offices in 17 countries.


http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080916/FREE/809169997/1078/newsletter01

Search engine marketing company iProspect has acquired Range Online Media, a Fort Worth, Texas-based search and interactive marketing agency.

Acxiom Acquires Alvion Direct Marketing Unit

http://uk.news.yahoo.com/cwire/20080918/ttc-acxiom-acquires-alvion-direct-market-78e70a2.html

Acxiom said the acquisition will give it an online marketing list-fulfillment platform that can be used by SMBs to access marketing information in a SaaS environment. The Alvion ListKey platform provides list counts, reporting, and fulfillment of data orders, and offers delivery options including small data storefronts, professional storefronts, and "data pipes."

AIG pulls ad campaign

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080922/FREE/809229997/1078/newsletter01

Only corporate ads are being pulled; AIG will continue its marketing campaigns for business units, including a direct mail campaign for the AIG Private Client Group.

M&A activity in events industry booming

According to DeSilva+Phillips, there were 26 acquisitions of events companies in the first half of this year, compared with 36 deals in all of 2007.

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080904/FREE/809049991/1078/newsletter01

Options Media Group to acquire 1Touch Marketing

Hallandale, Fla.—Options Media Group, an e-mail service provider, this week announced it will acquire 1Touch Marketing, a provider of e-mail marketing, Web-based lead generation, and mobile and postal direct marketing. The transaction is expected to close by the end of the month. 1Touch Marketing’s database contains mobile and SMS (short message service or text messaging) records for approximately 142 million opted-in consumer names and 19 million opted-in business names; the company’s Internet-based lead generation services enable advertisers to target messages on consumer, professional and education Web site networks. The acquisition will give Options Media clients the ability to cross-sell and upsell to their existing customers and build their databases with 1Touch Marketing’s prospecting lists, according to the company.

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080904/FREE/809049993/1115/FREE

MDC Partners Forms Cross Ad Exchange Media Management Company

http://biz.yahoo.com/bw/080827/20080827005161.html?.v=1

MDC Partners announced today the formation of Varick Media Management (http://www.varickmm.com), the first digital media management company of its kind. The firm will service clients across all online exchanges by focusing on providing clients with media trading and investment management, audience segmentation and analysis, data intelligence and dynamic creative optimization.

Digital Bloom opens at Cossette

http://www.marketingmag.ca/english/news/agency/article.jsp?content=20080904_173806_19564

Cossette Communication Group has launched Bloom Digital Platforms, dedicated to the development of new digital marketing technologies.

Initially based in Montreal, Cossette plans to expand the operations to its other offices, including Toronto and New York.

“Bloom is applying Cossette’s depth of industry experience to four product development streams: online advertising platforms, brand reputation technologies, media widgets and mobile applications,” said Pierre Delagrave, Cossette’s president, media, research and interactive services and CEO of Bloom.