http://www.mediaweek.com/mw/content_display/news/digital-downloads/metrics/e3iac49c752f1f098716f924554821618bc
The percentage of media budgets allocate to interactive media, which based on GroupM’s definition includes online advertising, mobile and gaming, has climbed from just 8 percent in 2005 to 14 percent this year.
Friday, June 27, 2008
McKinney Buys Back Agency From Havas
http://biz.yahoo.com/prnews/080626/ukth009.html?.v=101
"We've enjoyed a very cordial and autonomous working relationship with Havas and are proud of the contributions we have delivered to them," said Brad W. Brinegar, McKinney chairman and CEO. "But we have long wished to be able to compete as an independent agency, and we were thrilled when this opportunity presented itself."
http://www.adweek.com/aw/content_display/news/agency/e3i21c2a612a4549e5b83126fbad24d910a?pn=1
McKinney's estimated revenue in 2007 was $25 million, down almost 35 percent from the previous 12-month period, based mainly on those two client departures. Roughly 35 percent of the McKinney's revenue derives from its digital operations.
"We've enjoyed a very cordial and autonomous working relationship with Havas and are proud of the contributions we have delivered to them," said Brad W. Brinegar, McKinney chairman and CEO. "But we have long wished to be able to compete as an independent agency, and we were thrilled when this opportunity presented itself."
http://www.adweek.com/aw/content_display/news/agency/e3i21c2a612a4549e5b83126fbad24d910a?pn=1
McKinney's estimated revenue in 2007 was $25 million, down almost 35 percent from the previous 12-month period, based mainly on those two client departures. Roughly 35 percent of the McKinney's revenue derives from its digital operations.
Bowne to Acquire Capital Systems, Inc.
http://biz.yahoo.com/iw/080626/0411085.html
Capital specializes in the creation, filing and distribution of time-sensitive financial communications by providing complete document production services, including composition, filing, printing, distribution and electronic access. With 2007 revenue of approximately $48 million, Capital enables Bowne to further extend its reach into its key existing verticals: investment management, compliance reporting and capital markets services. Capital provides mutual fund quarterly and annual reporting and disclosure documents, such as SEC filings, proxies and 10-Ks, as well as capital markets services for equity offerings, debt deals, securitizations, and mergers and acquisitions.
Capital specializes in the creation, filing and distribution of time-sensitive financial communications by providing complete document production services, including composition, filing, printing, distribution and electronic access. With 2007 revenue of approximately $48 million, Capital enables Bowne to further extend its reach into its key existing verticals: investment management, compliance reporting and capital markets services. Capital provides mutual fund quarterly and annual reporting and disclosure documents, such as SEC filings, proxies and 10-Ks, as well as capital markets services for equity offerings, debt deals, securitizations, and mergers and acquisitions.
Monday, June 23, 2008
Top 100's Ad-Spend Growth Grinds to Halt
http://adage.com/lna08/article?article_id=127793
CHICAGO (AdAge.com) -- The Top 100 U.S. advertisers last year increased ad spending by just 1.7%, while measured media spending rose a negligible 0.3% for major marketers -- the most sluggish growth since the 2001 recession. And while estimated spending in unmeasured disciplines -- largely marketing services such as promotion and direct marketing -- did better, it still increased only 3.6%, well below the typical growth seen in recent years.
CHICAGO (AdAge.com) -- The Top 100 U.S. advertisers last year increased ad spending by just 1.7%, while measured media spending rose a negligible 0.3% for major marketers -- the most sluggish growth since the 2001 recession. And while estimated spending in unmeasured disciplines -- largely marketing services such as promotion and direct marketing -- did better, it still increased only 3.6%, well below the typical growth seen in recent years.
Friday, June 20, 2008
Thursday, June 19, 2008
Glam Media to Announce Acquisition
http://online.wsj.com/public/article/SB121367598185980369.html?mod=dist_smartbrief
Glam Media, the largest U.S. Web property aimed at women, plans to announce Tuesday that it has acquired London-based digital-marketing firm Monetise Ltd. to jumpstart its global ad-selling. Within a year, Glam says it will have ad operations up and running in the United Kingdom, Germany, France, Japan, India and China.
Glam Media, the largest U.S. Web property aimed at women, plans to announce Tuesday that it has acquired London-based digital-marketing firm Monetise Ltd. to jumpstart its global ad-selling. Within a year, Glam says it will have ad operations up and running in the United Kingdom, Germany, France, Japan, India and China.
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