Customer-acquisition company Demandbase Inc. has closed a $10 million round of new financing to support accelerated growth of its online business-identification technology.
The new funding was led by Sutter Hill Ventures, along with existing investors Adobe Systems, Altos Ventures and Sigma Partners. The company has raised $27 million in venture underwriting to date.
Demandbase's Business Resolution Platform identifies website visitors by matching IP addresses with companies, to identify business Web traffic without using cookies.
http://www.btobonline.com/article/20110512/STRATEGY09/305129998/demandbase-secures-10-million-in-venture-funding?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs
Monday, May 16, 2011
Buddy Media acquires social commerce company Spinback
Buddy Media, the largest Facebook Page management company, which has raised more than $38 million in venture funding, has acquired Spinback, a social e-commerce provider. Terms of the deal were not disclosed.
Spinback's EasyShare widget allows customers to share news of their purchases on social networks, while its EasyTrack analytics dashboard enables e-commerce companies to measure the degree of that sharing across the social Web and via emails.
While Spinback primarily serves retailers, Buddy Media said it plans to expand the offering to serve its client list of Fortune 100 marketers and international agencies.
http://www.btobonline.com/article/20110513/SOCIAL0101/305139999/buddy-media-acquires-social-commerce-company-spinback?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs#seenit
http://adage.com/article/digital/buddy-media-acquires-spinback-plans-measure-sales-impact-social/227510/
Spinback's EasyShare widget allows customers to share news of their purchases on social networks, while its EasyTrack analytics dashboard enables e-commerce companies to measure the degree of that sharing across the social Web and via emails.
While Spinback primarily serves retailers, Buddy Media said it plans to expand the offering to serve its client list of Fortune 100 marketers and international agencies.
http://www.btobonline.com/article/20110513/SOCIAL0101/305139999/buddy-media-acquires-social-commerce-company-spinback?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs#seenit
http://adage.com/article/digital/buddy-media-acquires-spinback-plans-measure-sales-impact-social/227510/
Tuesday, May 10, 2011
YouTube Founders Acquire Web Analytics Firm
http://bits.blogs.nytimes.com/2011/05/09/youtube-founders-acquire-web-analytics-firm/?nl=business&emc=dlbka22
Chad Hurley and Steve Chen, the co-founders of YouTube, are on a shopping spree.
In late April, the pair announced plans to purchase Delicious, the online social bookmarking service, from Yahoo, saving it from closure.
Now, they’re adding another company to the mix. On Monday, they announced plans to purchase Tap11, an analytics firm that tracks social media.
Mr. Hurley said in a statement that the acquisition was another move toward the pair’s ultimate plan to “create the world’s best platform for users to save, share, and discover new content.”
Tap11 helps businesses understand what is being said about their companies on social media Web sites like as Twitter and Facebook. The purchase of Tap11 will allow the company to provide “powerful tools to publish and analyze their links’ impact in real-time.”
The price of the sale and other financial terms were not disclosed. Both companies will roll into Mr. Hurley and Mr. Chen’s newest venture, AVOS.
The news of Mr. Hurley and Mr. Chen’s purchasing plans has prompted tremendous interest in the tech world. The two men, who started YouTube in 2005, and sold it to Google a year later for a staggering $1.76 billion, have said they plan to keep Delicious, which allows people to make lists deals, of interesting Web sites and share them with friends, intact.
However, the Tap11 news suggests they have a bigger plan in mind to change the way people share content on the Web.
In late April, the pair announced plans to purchase Delicious, the online social bookmarking service, from Yahoo, saving it from closure.
Now, they’re adding another company to the mix. On Monday, they announced plans to purchase Tap11, an analytics firm that tracks social media.
Mr. Hurley said in a statement that the acquisition was another move toward the pair’s ultimate plan to “create the world’s best platform for users to save, share, and discover new content.”
Tap11 helps businesses understand what is being said about their companies on social media Web sites like as Twitter and Facebook. The purchase of Tap11 will allow the company to provide “powerful tools to publish and analyze their links’ impact in real-time.”
The price of the sale and other financial terms were not disclosed. Both companies will roll into Mr. Hurley and Mr. Chen’s newest venture, AVOS.
The news of Mr. Hurley and Mr. Chen’s purchasing plans has prompted tremendous interest in the tech world. The two men, who started YouTube in 2005, and sold it to Google a year later for a staggering $1.76 billion, have said they plan to keep Delicious, which allows people to make lists deals, of interesting Web sites and share them with friends, intact.
However, the Tap11 news suggests they have a bigger plan in mind to change the way people share content on the Web.
Monday, May 9, 2011
Efficient Frontier Buys Facebook Agency Context Optional
http://adage.com/article/digital/efficient-frontier-buys-facebook-agency-context-optional-50-million/227372/
The self-funded company is led by CEO Kevin Barenblat. A spokesman said the entire staff of 60 will remain.
One of the biggest independent search firms Efficient Frontier is snapping up Facebook agency Context Optional for a reported $50 million. AllThingsD's Kara Swisher first reported the news and the deal price, which Efficient Frontier did not confirm.
Founded in 2006, Context Optional is one of a growing group of agencies building and maintaining corporate pages on Facebook. It worked with Virgin America on its SFO terminal launch and is one of 65 Facebook "preferred developers," meaning they appear in a directory of agencies Facebook recommends to marketers.
For some clients, Context Optional manages corporate Facebook pages in-house; for others it licenses a tech platform that allows them to do it on their own. Other companies with Facebook tech platforms include Buddy Media and Vitrue. The self-funded company is led by CEO Kevin Barenblat. A spokesman said the entire staff of 60 will remain.
"We are excited to offer marketers a complete solution for capitalizing on the growing social-marketing opportunity across Facebook, Twitter and LinkedIn," said David Karnstedt, Efficient Frontier's CEO in a press release. "The acquisition of Context Optional will create a unified platform for marketers to manage all of their social media touch points with brand enthusiasts."
DraftFCB to Acquire London-Based Digital Shop
http://adage.com/article/global-news/draftfcb-acquire-london-based-digital-shop/227379/
Blue Barracuda's 60 employees will be immediately merged with Draft's London office, increasing headcount 50% at the agency. Blue's management team will also be integrated, with former CEO Martin Talks becoming Draft, London's president of digital. The office will serve as the digital hub for Draft's agency network in Europe.
Blue Barracuda, founded in 2002, handles digital strategy and media buying and planning for clients such as Pizza Hut, Getty Images and Roche Pharmaceuticals
Interpublic agency DraftFCB will acquire London-based digital agency Blue Barracuda. The new entity will be called DraftFCB London "Fuelled By Blue Barracuda." Terms of the deal were not disclosed.
Blue Barracuda, founded in 2002, handles digital strategy and media buying and planning for clients such as Pizza Hut, Getty Images and Roche Pharmaceuticals
Random House Buys Digital Agency
http://mediadecoder.blogs.nytimes.com/2011/05/05/random-house-buys-digital-agency/?nl=business&emc=dlbka22
Random House has acquired Smashing Ideas, a digital media agency, in an effort to strengthen its digital publishing side, the publisher said on Thursday.
The acquisition “further signals the intention of Random House and its parent company to be leaders in digital content creation, and demonstrates their commitment to expanding revenues from mobile and interactive online products and services,” according to a statement from Random House.
Publishers have experimented with mobile applications with book content, but have struggled to market the apps to readers.
Smashing Ideas has worked with Random House in the past to develop mobile applications for children’s books, including “Pat the Bunny” and “Wild About Books.” It will continue to focus on children’s books, as well as reference, lifestyle and educational titles.
Founded 15 years ago, Smashing Ideas creates games, branded sites and applications for smartphones, tablets and other devices. It has served clients including Disney, PBS, Mattel and Nickelodeon, and added an e-publishing unit in 2010. Random House declined to disclose the terms of the deal.
Random House has acquired Smashing Ideas, a digital media agency, in an effort to strengthen its digital publishing side, the publisher said on Thursday.
The acquisition “further signals the intention of Random House and its parent company to be leaders in digital content creation, and demonstrates their commitment to expanding revenues from mobile and interactive online products and services,” according to a statement from Random House.
Publishers have experimented with mobile applications with book content, but have struggled to market the apps to readers.
Smashing Ideas has worked with Random House in the past to develop mobile applications for children’s books, including “Pat the Bunny” and “Wild About Books.” It will continue to focus on children’s books, as well as reference, lifestyle and educational titles.
Founded 15 years ago, Smashing Ideas creates games, branded sites and applications for smartphones, tablets and other devices. It has served clients including Disney, PBS, Mattel and Nickelodeon, and added an e-publishing unit in 2010. Random House declined to disclose the terms of the deal.
Tuesday, May 3, 2011
Social media ad spending to hit $8.3 billion by 2015
http://www.dmnews.com/social-media-ad-spending-to-hit-83-billion-by-2015-report/article/201973/
Social media advertising spending will increase from $2.1 billion in 2010 to $8.3 billion by 2015, according to a report released by research firm BIA/Kelsey on May 2. The “US Local Media Annual Forecast (2010-2015)” also forecast a 1% decline in traditional advertising spending, falling to $115.7 billion in 2015.
Jed Williams, a BIA/Kelsey analyst and program director of the firm's Social Local Media service, said social media gives advertisers the ability to target consumers and measure performance.
“The bottom line is if you can multitarget and you can target down at a really granular level, you have a better chance of knowing exactly who your message is reaching and how they're engaging with it,” said Williams.
BIA/Kelsey considers only social media display advertising and non-display advertising, such as Twitter's Promoted Tweets and Promoted Trends; it does not account for social commerce, social marketing, social gaming or virtual goods and rewards.
Additionally, the report found that social media's share of digital advertising budgets will more than double to 21.9% by 2015. Digital advertising's share of total advertising budgets is also expected to nearly double to 24.7% in the next three to four years.
“We think [Facebook's percentage of display ad impressions] will reach a majority share by 2014-2015,” he said.
According to comScore, Facebook generated more than 33% of all US online display ad impressions in February 2011.
Jed Williams, a BIA/Kelsey analyst and program director of the firm's Social Local Media service, said social media gives advertisers the ability to target consumers and measure performance.
“The bottom line is if you can multitarget and you can target down at a really granular level, you have a better chance of knowing exactly who your message is reaching and how they're engaging with it,” said Williams.
BIA/Kelsey considers only social media display advertising and non-display advertising, such as Twitter's Promoted Tweets and Promoted Trends; it does not account for social commerce, social marketing, social gaming or virtual goods and rewards.
Additionally, the report found that social media's share of digital advertising budgets will more than double to 21.9% by 2015. Digital advertising's share of total advertising budgets is also expected to nearly double to 24.7% in the next three to four years.
“We think [Facebook's percentage of display ad impressions] will reach a majority share by 2014-2015,” he said.
According to comScore, Facebook generated more than 33% of all US online display ad impressions in February 2011.
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