http://www.fairfieldcitizenonline.com/default/article/Merger-creates-Humongo-firm-414947.php
The merger with Source Marketing, a subsidiary of New York City-based marketing communications firm MDC Partners, will allow Humongo to handle an ever-increasing workload as a result of the growing social media sector, Orht said.
Monday, September 13, 2010
Kirshenbaum Bond Senecal & Partners acquiring Kwittken & Company
Kirshenbaum Bond Senecal & Partners in New York, which is owned by MDC, is acquiring a majority stake in Kwittken & Company, a public relations agency in New York with annual revenue approaching $10 million and clients like Better Homes and Gardens Real Estate, McGraw-Hill and Thomson Reuters.
The acquisition is costing MDC an estimated $10 million to $15 million. Kwittken will become an operating unit of Kirshenbaum Bond Senecal, the second-largest MDC agency after Crispin Porter & Bogusky. Additional information about the deal is to be announced on Thursday by executives of Kwittken and Kirshenbaum Bond Senecal.
Adrenalina, an MDC agency specializing in marketing to Hispanic consumers, was recently merged with Kirshenbaum Bond Senecal.
So, too, were two MDC agencies in Atlanta: Fletcher Martin and TrendCore, which gave Kirshenbaum Bond Senecal an Atlanta office, its first outside New York since 2006, when an office in San Francisco was closed after nine years.
Last fall, MDC described plans to spend $100 million on acquisitions in the coming 12 to 18 months. “Already, we’ve spent $75 million,” Mr. Nadal said, “and we’ve got lots more planned.”
http://www.nytimes.com/2010/09/09/business/media/09adco.html?_r=1&ref=media
The acquisition is costing MDC an estimated $10 million to $15 million. Kwittken will become an operating unit of Kirshenbaum Bond Senecal, the second-largest MDC agency after Crispin Porter & Bogusky. Additional information about the deal is to be announced on Thursday by executives of Kwittken and Kirshenbaum Bond Senecal.
Adrenalina, an MDC agency specializing in marketing to Hispanic consumers, was recently merged with Kirshenbaum Bond Senecal.
So, too, were two MDC agencies in Atlanta: Fletcher Martin and TrendCore, which gave Kirshenbaum Bond Senecal an Atlanta office, its first outside New York since 2006, when an office in San Francisco was closed after nine years.
Last fall, MDC described plans to spend $100 million on acquisitions in the coming 12 to 18 months. “Already, we’ve spent $75 million,” Mr. Nadal said, “and we’ve got lots more planned.”
http://www.nytimes.com/2010/09/09/business/media/09adco.html?_r=1&ref=media
Eric Silver Becomes Majority Owner of Amalgamated, New York
http://adage.com/agencynews/article?article_id=145770
Eric Silver is trading in big-agency life to run a small, indie shop. The former top creative at Omnicom Group's DDB is taking a majority ownership stake in 34-person Amalgamated, New York, and will serve as its chief creative officer.
Until now, the three admen who set up Amalgamated in 2003 all had equal stakes in the shop. As part of the changes, co-founder and executive creative director Jason Gaboriau -- who plans to leave the agency to pursue a creative position at a larger shop -- has sold his stake to Mr. Silver. The two other co-founders, Director of Strategy Doug Cameron and CEO Charles Rosen, have also sold portions of their stakes to Mr. Silver, though both maintain minority interest and are remaining with the agency in their current titles.
Mr. Silver's move to Amalgamated reunites a team that worked together for five years at Cliff Freeman in the late 1990s, producing work for clients such as Mike's Hard Lemonade, Fox Sports and Budget Car Rental and other brands. "All of us spent quite a bit of time together at Cliff Freeman," said Amalgamated CEO Mr. Rosen. "Eric quit and 15 minutes later, Doug, Jason and I went into Cliff's office; the three of us left to go start a small agency and he left to take on big-agency opportunities. We all chose the thing we needed to choose at that time. In that seven or eight years, Doug and I learned what we'd need to do to take the agency to the next level to attract a certain calber of clients, and Eric became very, very ready to do his own thing, but it took him that journey to be ready to do that."
Mr. Silver has already contributed to bringing in a new client for Amalgamated; he helped lead a pitch for used car company CarMax in which it last week prevailed as the winner. That account is a boost for the shop, which earlier this year lost longtime client Mike's Hard Lemonade to Arnold, New York after a review. In addition to Carmax, the agency's current client roster includes Unilever's Ben & Jerry's brand, Coca-Cola Co., Qdoba Mexican Grill and MSG Networks.
Eric Silver is trading in big-agency life to run a small, indie shop. The former top creative at Omnicom Group's DDB is taking a majority ownership stake in 34-person Amalgamated, New York, and will serve as its chief creative officer.
Until now, the three admen who set up Amalgamated in 2003 all had equal stakes in the shop. As part of the changes, co-founder and executive creative director Jason Gaboriau -- who plans to leave the agency to pursue a creative position at a larger shop -- has sold his stake to Mr. Silver. The two other co-founders, Director of Strategy Doug Cameron and CEO Charles Rosen, have also sold portions of their stakes to Mr. Silver, though both maintain minority interest and are remaining with the agency in their current titles.
Mr. Silver's move to Amalgamated reunites a team that worked together for five years at Cliff Freeman in the late 1990s, producing work for clients such as Mike's Hard Lemonade, Fox Sports and Budget Car Rental and other brands. "All of us spent quite a bit of time together at Cliff Freeman," said Amalgamated CEO Mr. Rosen. "Eric quit and 15 minutes later, Doug, Jason and I went into Cliff's office; the three of us left to go start a small agency and he left to take on big-agency opportunities. We all chose the thing we needed to choose at that time. In that seven or eight years, Doug and I learned what we'd need to do to take the agency to the next level to attract a certain calber of clients, and Eric became very, very ready to do his own thing, but it took him that journey to be ready to do that."
Mr. Silver has already contributed to bringing in a new client for Amalgamated; he helped lead a pitch for used car company CarMax in which it last week prevailed as the winner. That account is a boost for the shop, which earlier this year lost longtime client Mike's Hard Lemonade to Arnold, New York after a review. In addition to Carmax, the agency's current client roster includes Unilever's Ben & Jerry's brand, Coca-Cola Co., Qdoba Mexican Grill and MSG Networks.
Newspapers Slow Declines in Ads
http://online.wsj.com/article/SB10001424052748703720004575477731838444818.html?mod=WSJ_business_whatsNews
Spending on newspaper ads across the U.S. declined 5.6% in the second quarter, an industry trade group said Tuesday, marking another quarter that the decrease has narrowed on a year-over-year basis.
Total print- and online-advertising expenditures fell to $6.44 billion from $6.82 billion in the second quarter of 2009, according to the Newspaper Association of America.
After dropping 29% in the second quarter of 2009, the rate of decline in ad spending slipped slightly to 27.9% in the third quarter of that year, and then to 23.7% in the fourth quarter. The decline then moderated considerably in the first quarter of 2010, to 9.7%.
Spending on newspaper ads across the U.S. declined 5.6% in the second quarter, an industry trade group said Tuesday, marking another quarter that the decrease has narrowed on a year-over-year basis.
Total print- and online-advertising expenditures fell to $6.44 billion from $6.82 billion in the second quarter of 2009, according to the Newspaper Association of America.
After dropping 29% in the second quarter of 2009, the rate of decline in ad spending slipped slightly to 27.9% in the third quarter of that year, and then to 23.7% in the fourth quarter. The decline then moderated considerably in the first quarter of 2010, to 9.7%.
Study: Marketers set to splurge for online data sources
http://www.btobonline.com/article/20100908/FREE/100909957/study-marketers-set-to-splurge-for-online-data-sources U.S. marketers will more than double their annual spending on online-derived data sources over the next two years, investing as much as $840.0 million by 2012 on database lists and information about digital audiences and online behaviors, according to a new report by marketing consultancy Winterberry Group.
The report, “The Changing Mission of Marketing Data,” noted that U.S. marketers will gradually increase their spending on all marketing data, to $8.0 billion by 2012, but the entirely of that growth, as much as $1.5 billion, will be driven by digital vendors, such as online data compilers and exchange platforms.
Winterberry said the greatest challenge for marketers is managing “integrated data,” including contact information from online resources together with traditional database management vendors, publishers and e-commerce platforms.
The report was jointly sponsored by marketing data company Acxiom Corp. and data warehousing company Netezza Corp.
http://www.netezza.com/eBooks/changing-mission.pdf
The report, “The Changing Mission of Marketing Data,” noted that U.S. marketers will gradually increase their spending on all marketing data, to $8.0 billion by 2012, but the entirely of that growth, as much as $1.5 billion, will be driven by digital vendors, such as online data compilers and exchange platforms.
Winterberry said the greatest challenge for marketers is managing “integrated data,” including contact information from online resources together with traditional database management vendors, publishers and e-commerce platforms.
The report was jointly sponsored by marketing data company Acxiom Corp. and data warehousing company Netezza Corp.
http://www.netezza.com/eBooks/changing-mission.pdf
Alterian acquires Intrepid
http://www.alterian.com/ourcompany/intrepid/
http://www.alterian.com/ourcompany/newsevents/news/intrepid/
Alterian (LSE: ALN), the leader in customer engagement technology and solutions, today announced that it has acquired Intrepid, an international market research and social media analytics consultancy. The acquisition further strengthens Alterian's market leadership position in social media marketing, and its application to the mainstream marketing mix.
Intrepid is a consulting business with a heavy focus on providing insights using social media data, enabling social media to be integrated as a core element of mainstream marketing. The company has around 40 staff, and offices in Seattle and London as well as a rapidly growing social media analytics team in Ho Chi Minh City, Vietnam. Intrepid is a long standing user of Alterian’s social media monitoring and analytics product, Alterian SM2.
http://www.alterian.com/ourcompany/newsevents/news/intrepid/
Alterian (LSE: ALN), the leader in customer engagement technology and solutions, today announced that it has acquired Intrepid, an international market research and social media analytics consultancy. The acquisition further strengthens Alterian's market leadership position in social media marketing, and its application to the mainstream marketing mix.
Intrepid is a consulting business with a heavy focus on providing insights using social media data, enabling social media to be integrated as a core element of mainstream marketing. The company has around 40 staff, and offices in Seattle and London as well as a rapidly growing social media analytics team in Ho Chi Minh City, Vietnam. Intrepid is a long standing user of Alterian’s social media monitoring and analytics product, Alterian SM2.
MarketShare Partners buys JovianData
Marketing analytics and technology company MarketShare Partners has acquired business intelligence company JovianData for an undisclosed price.
MarketShare's software analyzes search, display and social media to determine the impact of these channels on traditional advertising. The company said the acquisition of JovianData technology, which manages data from multiple advertising sources, will enable it to analyze larger data sets faster and more efficiently for quick campaign adjustments.
JovianData employees in San Jose, Calif., and Bangalore, India, will join MarketShare, with JovianData co-founder and CEO Parveen Jain joining MarketShare's board of advisers.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100827/FREE/100829924/1078/newsletter011
http://techcrunch.com/2010/08/25/marketshare-partners-acquires-marketing-and-data-analytics-company-joviandata/
"We hear the acquisition price is roughly $8 million but MarketShare Partners declined to reveal the terms of the deal. "
MarketShare previously raised capital from Elevation Partners.
http://www.marketsharepartners.com/documents/EPMSPPressRelease_000.pdf
MarketShare's software analyzes search, display and social media to determine the impact of these channels on traditional advertising. The company said the acquisition of JovianData technology, which manages data from multiple advertising sources, will enable it to analyze larger data sets faster and more efficiently for quick campaign adjustments.
JovianData employees in San Jose, Calif., and Bangalore, India, will join MarketShare, with JovianData co-founder and CEO Parveen Jain joining MarketShare's board of advisers.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100827/FREE/100829924/1078/newsletter011
http://techcrunch.com/2010/08/25/marketshare-partners-acquires-marketing-and-data-analytics-company-joviandata/
"We hear the acquisition price is roughly $8 million but MarketShare Partners declined to reveal the terms of the deal. "
MarketShare previously raised capital from Elevation Partners.
http://www.marketsharepartners.com/documents/EPMSPPressRelease_000.pdf
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