LeapFrog Solutions, a strategic marketing communications company, announced the acquisition of graphic design and marketing agency Kensington Creative Worldwide, McLean, Va. Financial terms were not disclosed.
Under the acquisition, Kensington Creative will be integrated into LeapFrog Solutions, and its staff will relocate to LeapFrog’s office here. http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100816/FREE/100819934/1078/newsletter011
Monday, September 13, 2010
IBM to acquire Unica for $480 million
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100813/FREE/100819958/1078/newsletter011
IBM Corp. continues to push into the marketing automation and consulting arena, announcing today it will acquire marketing management software company Unica Corp. for $480 million.
Unica, based in Waltham, Mass., offers such marketing solutions as NetInsight Web analytics, the Unica 8 Enterprise Marketing suite and Social Media Analytics.
It has has more than 1,500 customers, including Bank of Montreal, Best Buy, Cisco Systems, Citrix Systems and Dow Jones & Co.
Unica had a loss of $22.5 million on revenue $100.6 million in the fiscal year ended Sept. 30, 2009. The company has swung to the black in each of the past three quarters as revenue has been rising of late.
http://online.wsj.com/article/SB10001424052748703960004575427171092347124.html
http://blogs.forrester.com/joseph_stanhope/10-08-13-suresh_vittal_and_joe_stanhope_consider_news_ibm_acquiring_unica
IBM Corp. continues to push into the marketing automation and consulting arena, announcing today it will acquire marketing management software company Unica Corp. for $480 million.
Unica, based in Waltham, Mass., offers such marketing solutions as NetInsight Web analytics, the Unica 8 Enterprise Marketing suite and Social Media Analytics.
It has has more than 1,500 customers, including Bank of Montreal, Best Buy, Cisco Systems, Citrix Systems and Dow Jones & Co.
Unica had a loss of $22.5 million on revenue $100.6 million in the fiscal year ended Sept. 30, 2009. The company has swung to the black in each of the past three quarters as revenue has been rising of late.
http://online.wsj.com/article/SB10001424052748703960004575427171092347124.html
http://blogs.forrester.com/joseph_stanhope/10-08-13-suresh_vittal_and_joe_stanhope_consider_news_ibm_acquiring_unica
JWT New York acquires Digitaria
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100813/FREE/100819962/1078/newsletter011
JWT North America announced the acquisition of San Diego-based Digitaria, a digital marketing agency. Financial terms were not disclosed.
Under the acquisition, Digitaria will retain its name and operate as a unit of JWT North America. It will keep its headquarters in San Diego, while expanding its presence here.
http://www.wpp.com/wpp/press/press/default.htm?guid=%7B07a058fa-ec9e-4cf7-b4c6-48df8fdd1a93%7D
Digitaria employs 100 people and is based in San Diego with satellite offices in Dallas, Los Angeles and New York.
Clients include Dreamworks, ESPN, FOX Corporation, National Football League, NBC Universal and Qualcomm. Digitaria’s unaudited revenues for the year ended 31 March 2010 were US $14.3 million with gross assets at the same date of US $4.5 million.
http://www.adweek.com/aw/content_display/news/agency/e3i08c9076cee49da84835eb0547d78b253
...known for its development of Web sites and mobile platforms for the likes of the National Football League, Best Western and Qualcomm.
Deal-making is part of a three-pronged strategy Eastman is pursuing to develop JWT's capabilities in the digital space. The agency also is hiring top talent and educating existing staffers on the latest in digital marketing.
"You need to think about the base from which we're starting," Eastman said. "We are starting from a predominantly traditional approach to communications.
"We need to have internally sufficient expertise in this space in order to be able to talk to our clients in the right way. Then, I think it's a case of . . . we might need to bring in deep (specialists), whether that's in mobile or shopper marketing or whatever the specific area is. But until you have a degree of understanding in the business itself, it becomes more difficult to find partners to work with."
JWT North America announced the acquisition of San Diego-based Digitaria, a digital marketing agency. Financial terms were not disclosed.
Under the acquisition, Digitaria will retain its name and operate as a unit of JWT North America. It will keep its headquarters in San Diego, while expanding its presence here.
http://www.wpp.com/wpp/press/press/default.htm?guid=%7B07a058fa-ec9e-4cf7-b4c6-48df8fdd1a93%7D
Digitaria employs 100 people and is based in San Diego with satellite offices in Dallas, Los Angeles and New York.
Clients include Dreamworks, ESPN, FOX Corporation, National Football League, NBC Universal and Qualcomm. Digitaria’s unaudited revenues for the year ended 31 March 2010 were US $14.3 million with gross assets at the same date of US $4.5 million.
http://www.adweek.com/aw/content_display/news/agency/e3i08c9076cee49da84835eb0547d78b253
...known for its development of Web sites and mobile platforms for the likes of the National Football League, Best Western and Qualcomm.
Deal-making is part of a three-pronged strategy Eastman is pursuing to develop JWT's capabilities in the digital space. The agency also is hiring top talent and educating existing staffers on the latest in digital marketing.
"You need to think about the base from which we're starting," Eastman said. "We are starting from a predominantly traditional approach to communications.
"We need to have internally sufficient expertise in this space in order to be able to talk to our clients in the right way. Then, I think it's a case of . . . we might need to bring in deep (specialists), whether that's in mobile or shopper marketing or whatever the specific area is. But until you have a degree of understanding in the business itself, it becomes more difficult to find partners to work with."
Thursday, September 2, 2010
Euro RSCG Acquires Congruent Media
http://www.adweek.com/aw/content_display/news/agency/e3i3b619fdcfedcfc7990c4ff58c6fb6ebb
The trend of holding companies bolstering their digital offerings continues, with Havas' Euro RSCG 4D Discovery acquiring Baltimore-based interactive marketing and design shop Congruent Media.
Congruent now becomes part of the agency's operations in that marketplace. The two firms have worked together previously on various assignments.Congruent founders Dan Dawes (pictured) and Jeffrey Rudolf join Euro RSCG 4D as senior vice presidents. All told, the agency employs about 20 staffers who will enter the Euro RSCG 4D fold. Financial terms of the deal were not disclosed.
Ron Bess, president of Euro RSCG North America, said the move would "enhance [our] behavioral marketing strength and infuse our digital at the core model."Congruent clients include Metal Roofing Alliance, Speakman Co., Hurricane Grill & Wings, Pollard Banknote, McElroy Metal and Johns Hopkins University, among others.
As the recession recedes and more ad dollars are spent online, i-shop acquisitions have accelerated. In recent weeks, Euro RSCG 4D added Acmic; WPP-owed JWT absorbed Digitaria; and Aegis Media snapped up Mitchell Communication.
The trend of holding companies bolstering their digital offerings continues, with Havas' Euro RSCG 4D Discovery acquiring Baltimore-based interactive marketing and design shop Congruent Media.
Congruent now becomes part of the agency's operations in that marketplace. The two firms have worked together previously on various assignments.Congruent founders Dan Dawes (pictured) and Jeffrey Rudolf join Euro RSCG 4D as senior vice presidents. All told, the agency employs about 20 staffers who will enter the Euro RSCG 4D fold. Financial terms of the deal were not disclosed.
Ron Bess, president of Euro RSCG North America, said the move would "enhance [our] behavioral marketing strength and infuse our digital at the core model."Congruent clients include Metal Roofing Alliance, Speakman Co., Hurricane Grill & Wings, Pollard Banknote, McElroy Metal and Johns Hopkins University, among others.
As the recession recedes and more ad dollars are spent online, i-shop acquisitions have accelerated. In recent weeks, Euro RSCG 4D added Acmic; WPP-owed JWT absorbed Digitaria; and Aegis Media snapped up Mitchell Communication.
Pharmaceutical Makers, Travel Firms and Hollywood Have Yet to Restore Cuts to Marketing Budgets
http://online.wsj.com/article/SB10001424052748703791804575439533156807488.html?mod=dist_smartbrief
Recent earning reports from top media companies show U.S. advertising spending is returning with a bang. But not every industry is increasing expenditures, a sign that media and ad companies have some ground to make up before they fully recover.
Industries such as travel, motion pictures and pharmaceuticals have cut ad spending during the first five months of 2010 compared with the year-earlier period, according to Kantar Media, a WPP PLC company that tracks ad spending across TV, print, radio, outdoor and some online.
Ad outlays by travel and tourism companies decreased 9.7% to $1.8 billion during the period while spending by motion picture companies fell 7.5% to $14.7 billion, Kantar says.
A full rebound will take time, says Jon Swallen, Kantar's senior vice president of research.
"It's a two step process," Mr. Swallen says. "Step one is a reversal from declines to increases and the second step for advertisers is to figure out how aggressively do they expand."
Overall, the U.S. ad market is expected to grow 1.1% this year to $149.9 billion, predicts ZenithOptimedia, a media buying firm owned by Publicis Groupe SA.
It has been a quicker-than-expected comeback from one of the advertising world's worst droughts in decades. Ad spending plummeted 12.3% last year, according to Kantar. But the estimated spending for 2011 is still well below the level of 2007, when companies shelled out $177.6 billion on U.S. ads, according to ZenithOptimedia.
Car markers such as General Motors Co., financial services companies and consumer product companies such as Procter & Gamble Co., have helped fuel stronger earnings for media and ad companies by significantly raising their ad expenditures.
Recent earning reports from top media companies show U.S. advertising spending is returning with a bang. But not every industry is increasing expenditures, a sign that media and ad companies have some ground to make up before they fully recover.
Industries such as travel, motion pictures and pharmaceuticals have cut ad spending during the first five months of 2010 compared with the year-earlier period, according to Kantar Media, a WPP PLC company that tracks ad spending across TV, print, radio, outdoor and some online.
Ad outlays by travel and tourism companies decreased 9.7% to $1.8 billion during the period while spending by motion picture companies fell 7.5% to $14.7 billion, Kantar says.
A full rebound will take time, says Jon Swallen, Kantar's senior vice president of research.
"It's a two step process," Mr. Swallen says. "Step one is a reversal from declines to increases and the second step for advertisers is to figure out how aggressively do they expand."
Overall, the U.S. ad market is expected to grow 1.1% this year to $149.9 billion, predicts ZenithOptimedia, a media buying firm owned by Publicis Groupe SA.
It has been a quicker-than-expected comeback from one of the advertising world's worst droughts in decades. Ad spending plummeted 12.3% last year, according to Kantar. But the estimated spending for 2011 is still well below the level of 2007, when companies shelled out $177.6 billion on U.S. ads, according to ZenithOptimedia.
Car markers such as General Motors Co., financial services companies and consumer product companies such as Procter & Gamble Co., have helped fuel stronger earnings for media and ad companies by significantly raising their ad expenditures.
Email marketer iContact snags $40M to help small businesses fill inboxes
http://deals.venturebeat.com/2010/08/30/icontact-funding/?dbk
iContact, a provider of email marketing services like newsletter creation and distribution, just raised $40 million in its second round of funding spearheaded by JMI Equity.
The email marketing technology is designed for small businesses to help them track email marketing effectiveness — including opens and clicks — as well as offering an automatic way to create and distribute newsletters and the like. The company provides the software to about 65,000 companies.
iContact, a provider of email marketing services like newsletter creation and distribution, just raised $40 million in its second round of funding spearheaded by JMI Equity.
The email marketing technology is designed for small businesses to help them track email marketing effectiveness — including opens and clicks — as well as offering an automatic way to create and distribute newsletters and the like. The company provides the software to about 65,000 companies.
Aegis seeks deals as results boost recovery hopes
http://www.ft.com/cms/s/0/387805ba-b210-11df-b2d9-00144feabdc0.html?referrer_id=yahoofinance&ft_ref=yahoo1&segid=03058
Jerry Buhlmann, chief executive, also signalled that Aegis would continue its return to deal-making, after bidding for Mitchells, an Australian media buyer, and forming a joint venture with Charm Communications in China. “As you come out of recession, that is the time to try and capture the growth of the recovery,” he said.
Jerry Buhlmann, chief executive, also signalled that Aegis would continue its return to deal-making, after bidding for Mitchells, an Australian media buyer, and forming a joint venture with Charm Communications in China. “As you come out of recession, that is the time to try and capture the growth of the recovery,” he said.
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