http://www.marketingmag.ca/english/news/agency/article.jsp?content=20100511_144058_6816
IMS provides media planning and buying, as well as "analysis and optimization of offline and online media, including DRTV, all form of interactive advertising... radio and print media."
The eight-year-old IMS will become part of MDC's Performance Marketing Service Group, a set of companies dedicated to analytics.
"IMS and MDC are both like-minded in being completely focused on maximizing their clients' marketing and media investment dollars," said Ron Corvino, co-president and co-founder of IMS.
Miles Nadal, MDC's chairman and CEO, said getting the majority interest of IMS "speaks to our core strategy, which includes dramatically increasing our resources in this important group by organic growth and acquisition over the next five years. I'm incredibly impressed by the media savvy and industry expertise throughout IMS, and am thrilled to welcome them to the MDC Partners Network."
Since September 2009, Nadal has brokered deals with social media shop Attention Partners, analytics firm Communifx, experiential agency Team Enterprises, production house Shout Media, and PR firm Sloane & Company.
Note: according to BMO acquired for $20M upfront and up to $13M in next three years (estimated to be 4-5x ebitda)
Thursday, June 10, 2010
Wednesday, June 9, 2010
Benjamin Moore Puts $11 Million into Social Networking
http://promomagazine.com/viralmarketing/news/0513-benjamin-moore-social-networking/
Benjamin Moore is going after its large fan base—and new customers—with a $15 million campaign, of which 76% is earmarked for social networking.
The campaign centers on eight top design and paint industry experts who may not be household names, but are experts recognized and respected in the design world, like Jamie Drake, whose clients include New York Mayor Michael Bloomberg and Superstar Madonna.
As for Facebook, Benjamin Moore plans to aggressively use the social networking site and Twitter (@Benjamin_Moore) to connect passionate brand customers and potential customers with the eight experts in the “Expert Exchange.” Other experts will regularly join the site to participate. Since the print ad appeared earlier this month Facebook fans have grown from 5,000 to 15,600.
Benjamin Moore is going after its large fan base—and new customers—with a $15 million campaign, of which 76% is earmarked for social networking.
The campaign centers on eight top design and paint industry experts who may not be household names, but are experts recognized and respected in the design world, like Jamie Drake, whose clients include New York Mayor Michael Bloomberg and Superstar Madonna.
As for Facebook, Benjamin Moore plans to aggressively use the social networking site and Twitter (@Benjamin_Moore) to connect passionate brand customers and potential customers with the eight experts in the “Expert Exchange.” Other experts will regularly join the site to participate. Since the print ad appeared earlier this month Facebook fans have grown from 5,000 to 15,600.
Marketing startups Wordstream, AdReady gain new funding
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100511/FREE/100519981/1078/newsletter011
Search keyword optimization startup Wordstream has raised $6 million in a second round of funding, while another marketing startup, digital display advertising company AdReady, gained $5.3 million in its own second round.
Wordstream's subscription products help customers determine which keywords they should use for search campaigns. Its latest funding comes from new investor Egan-Managed Capital, as well as existing backer Sigma Partners, which provided the company with an initial $4 million in January 2009.
AdReady's platform provides display advertising management. Its new funding is supported by investors Madrona Venture Group, Bain Capital and Khosla Ventures, which together provided the Seattle-based company with $10 million in first-round funding in December 2007.
Search keyword optimization startup Wordstream has raised $6 million in a second round of funding, while another marketing startup, digital display advertising company AdReady, gained $5.3 million in its own second round.
Wordstream's subscription products help customers determine which keywords they should use for search campaigns. Its latest funding comes from new investor Egan-Managed Capital, as well as existing backer Sigma Partners, which provided the company with an initial $4 million in January 2009.
AdReady's platform provides display advertising management. Its new funding is supported by investors Madrona Venture Group, Bain Capital and Khosla Ventures, which together provided the Seattle-based company with $10 million in first-round funding in December 2007.
Bridgeline Digital acquires TMX Interactive
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100511/FREE/100519982/1078/newsletter011
Interactive agency Bridgeline Digital announced it has acquired TMX Interactive, an interactive technology company, in a deal valued at approximately $1.7 million.
TMX Interactive provides Web application development, Web site design and content management services. It will be merged into Bridgeline Digital and operate out of Philadelphia.
Interactive agency Bridgeline Digital announced it has acquired TMX Interactive, an interactive technology company, in a deal valued at approximately $1.7 million.
TMX Interactive provides Web application development, Web site design and content management services. It will be merged into Bridgeline Digital and operate out of Philadelphia.
Thomas H. Lee Partners to acquire inVentiv Health for $1.1 billion
Thomas H. Lee Partners to acquire inVentiv Health for $1.1 billion
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100507/FREE/100509931/1078/newsletter011
Private equity firm Thomas H. Lee Partners announced plans to acquire inVentiv Health, a health care marketing and services agency, for approximately $1.1 billion.
Under the acquisition, Thomas H. Lee will provide investment funds to help inVentiv expand its clinical development, launch and commercialization services to the pharmaceutical and health care industries. The deal is expected to close in the third quarter.
http://finance.yahoo.com/news/inVentiv-Health-to-be-pz-562672869.html?x=0&.v=1
http://www.thedeal.com/newsweekly/insights/capital-calls/spring-fever.php
EV/EBITDA: 8.1x
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100507/FREE/100509931/1078/newsletter011
Private equity firm Thomas H. Lee Partners announced plans to acquire inVentiv Health, a health care marketing and services agency, for approximately $1.1 billion.
Under the acquisition, Thomas H. Lee will provide investment funds to help inVentiv expand its clinical development, launch and commercialization services to the pharmaceutical and health care industries. The deal is expected to close in the third quarter.
http://finance.yahoo.com/news/inVentiv-Health-to-be-pz-562672869.html?x=0&.v=1
http://www.thedeal.com/newsweekly/insights/capital-calls/spring-fever.php
EV/EBITDA: 8.1x
E-Dialog to acquire database marketing company MBS
E-mail marketing solutions company e-Dialog will acquire MBS, a direct marketing database services company, for $22.5 million in cash.
MBS, based in Central Islip, N.Y., is owned by World Marketing, a consortium of production and mailing services companies headquartered in Omaha, Neb. MBS' database technology analyzes customer behavioral patterns to inform relevant messaging in e-mail, direct mail, mobile devices, social networks, e-commerce and telemarketing campaigns.
E-Dialog said the acquisition, in addition to aiding its marketing targeting capabilities, also will help provide reporting and analytics across customer channels.
Last week, e-Dialog bought mobile marketing solutions company M3 Mobile Marketing for an undisclosed sum.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100503/FREE/100509978/1078/newsletter011
MBS, based in Central Islip, N.Y., is owned by World Marketing, a consortium of production and mailing services companies headquartered in Omaha, Neb. MBS' database technology analyzes customer behavioral patterns to inform relevant messaging in e-mail, direct mail, mobile devices, social networks, e-commerce and telemarketing campaigns.
E-Dialog said the acquisition, in addition to aiding its marketing targeting capabilities, also will help provide reporting and analytics across customer channels.
Last week, e-Dialog bought mobile marketing solutions company M3 Mobile Marketing for an undisclosed sum.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100503/FREE/100509978/1078/newsletter011
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