Canon Communications announced Monday that it has acquired Pharmalot, a blog focused on the pharmaceutical industry. Pharmalot's founder, Ed Silverman, will join Canon as an editor at large in the company's pharmaceutical media group, which includes MedAd News and R&D Directions.
Silverman will continue as Pharmalot's editor. He formerly worked for “The Pink Sheet,” a pharmaceutical industry newsletter, the Star-Ledger, New York Newsday and Investors Business Daily.
“Ed is an original voice within the pharmaceutical industry, with an outstanding career as a journalist covering the major issues affecting the industry's growth,” Patricia Spinner, Canon's senior group publisher in the pharmaceutical media group, said in a statement. “He is also a great addition to our digital media team, and we look forward to working with Ed as we continue to expand our digital offerings across all of the industries we serve.”
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100504/MEDIABUSINESS/100509965/1078/newsletter011
Wednesday, June 9, 2010
Marketo raises additional $10 million in equity funding
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100428/FREE/100429907/1078/newsletter011
Lead management vendor Marketo has received $10 million in a fourth round of equity funding to fuel its continued growth.
The investment was led by Mayfield Fund, with participation from existing investors InterWest Partners and Storm Ventures. With this series D round of funding, Marketo has now raised $32 million.
Marketo, which focuses on the small-to-midsize market, said it has signed on some 500 customers in the past two years.
Lead management vendor Marketo has received $10 million in a fourth round of equity funding to fuel its continued growth.
The investment was led by Mayfield Fund, with participation from existing investors InterWest Partners and Storm Ventures. With this series D round of funding, Marketo has now raised $32 million.
Marketo, which focuses on the small-to-midsize market, said it has signed on some 500 customers in the past two years.
Attensity Group to acquire social monitoring company Biz360
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100429/FREE/100429890/1078/newsletter011
Text analytics company Attensity Group announced it will acquire social media monitoring company Biz360 for an undisclosed sum.
The acquisition will add social customer relationship management capabilities, through the monitoring and analyzing of online conversations, to Attensity’s platform that finds and analyzes customer conversations occurring in e-mails, Web forums, surveys, CRM notes and other sources.
Upon the close of the deal, expected in the next 10 days, the Biz360 workforce will be integrated into Attensity, with Brad Brodigan, Biz360’s president-CEO, becoming senior VP-general manager at Attensity
Text analytics company Attensity Group announced it will acquire social media monitoring company Biz360 for an undisclosed sum.
The acquisition will add social customer relationship management capabilities, through the monitoring and analyzing of online conversations, to Attensity’s platform that finds and analyzes customer conversations occurring in e-mails, Web forums, surveys, CRM notes and other sources.
Upon the close of the deal, expected in the next 10 days, the Biz360 workforce will be integrated into Attensity, with Brad Brodigan, Biz360’s president-CEO, becoming senior VP-general manager at Attensity
Olson agency acquires Denali Marketing, recapped by KRG Capital
http://www.startribune.com/business/95657724.html?elr=KArks:DCiU1OiP:DiiUiD3aPc:_Yyc:aULPQL7PQLanchO7DiUr
The Minneapolis ad agency Olson is expanding its horizon into customer loyalty programs, a growing niche, with the acquisition of Denali Marketing, a fast-growing four-year-old firm whose client base includes Sun Country Airlines, Toys 'R' Us and Best Buy.
The merger, terms of which were not disclosed, is effective immediately and creates the largest independent ad shop in the Twin Cities in terms of head count, with 300 employees.
Olson is recapped by KRG Capital
http://www.krgcapital.com/nws-olson62810.cfm
The Minneapolis ad agency Olson is expanding its horizon into customer loyalty programs, a growing niche, with the acquisition of Denali Marketing, a fast-growing four-year-old firm whose client base includes Sun Country Airlines, Toys 'R' Us and Best Buy.
The merger, terms of which were not disclosed, is effective immediately and creates the largest independent ad shop in the Twin Cities in terms of head count, with 300 employees.
Olson is recapped by KRG Capital
http://www.krgcapital.com/nws-olson62810.cfm
Alloy Sells Its FrontLine Marketing Business to Acosta
http://finance.yahoo.com/news/Alloy-Sells-Its-FrontLine-pz-2948805311.html?x=0&.v=1
Alloy, Inc. ("Alloy") (Nasdaq:ALOY - News), one of the country's largest providers of targeted media and marketing programs, today announced the sale of its FrontLine in-store marketing division to Acosta Sales and Marketing. Alloy was paid a cash purchase price of $36 million, subject to a working capital adjustment. These proceeds add significantly to Alloy's net cash. The sale will permit Alloy management to increase its focus on the company's media and entertainment businesses.
The FrontLine business was purchased by Alloy in 2007. Under Alloy's ownership, the sales and profitability of the FrontLine division increased each year.
Alloy, Inc. ("Alloy") (Nasdaq:ALOY - News), one of the country's largest providers of targeted media and marketing programs, today announced the sale of its FrontLine in-store marketing division to Acosta Sales and Marketing. Alloy was paid a cash purchase price of $36 million, subject to a working capital adjustment. These proceeds add significantly to Alloy's net cash. The sale will permit Alloy management to increase its focus on the company's media and entertainment businesses.
The FrontLine business was purchased by Alloy in 2007. Under Alloy's ownership, the sales and profitability of the FrontLine division increased each year.
Thursday, June 3, 2010
Publicis Groupe Acquires Resolute Communications
http://finance.yahoo.com/news/Publicis-Groupe-Acquires-prnews-3254278042.html?x=0&.v=1
Publicis Groupe announced today that it has acquired London-based strategic healthcare consultancy Resolute Communications Ltd. Founded in 2002, Resolute Communications provides healthcare communications programs spanning strategic consulting, medical education, and media and public relations.
Headquartered in London with an office in New York, Resolute has an award-winning track record, notably as the Pharma Times Marketing Communications Agency of the Year, the Holmes Report European Consultancy of the Year and as PR Week's Consultancy of the Year. The consultancy's client includes many of the world's best known pharma and biotech companies.
Resolute will be merged with Publicis Life Brands in London and the combined entity will be renamed Publicis Life Brands Resolute. The new operations will employ nearly 100 communications specialists and will further strengthen Publicis Healthcare Communications Group (PHCG)'s position in the United Kingdom.
By merging the branding and digital expertise of Publicis Life Brands with the strategic communications capabilities of Resolute Communications, Publicis Life Brands Resolute will now offer clients the complete range of healthcare communication services. This targeted acquisition illustrates Publicis Groupe's ongoing commitment to pursuing growth opportunities that create value for its clients. The acquisition expands PHCG's offering, while further boosting its positioning as the leading global healthcare communications network. This important development follows Advertising Age's 2010 ranking of PHCG as the first network in healthcare communications.
Publicis Groupe announced today that it has acquired London-based strategic healthcare consultancy Resolute Communications Ltd. Founded in 2002, Resolute Communications provides healthcare communications programs spanning strategic consulting, medical education, and media and public relations.
Headquartered in London with an office in New York, Resolute has an award-winning track record, notably as the Pharma Times Marketing Communications Agency of the Year, the Holmes Report European Consultancy of the Year and as PR Week's Consultancy of the Year. The consultancy's client includes many of the world's best known pharma and biotech companies.
Resolute will be merged with Publicis Life Brands in London and the combined entity will be renamed Publicis Life Brands Resolute. The new operations will employ nearly 100 communications specialists and will further strengthen Publicis Healthcare Communications Group (PHCG)'s position in the United Kingdom.
By merging the branding and digital expertise of Publicis Life Brands with the strategic communications capabilities of Resolute Communications, Publicis Life Brands Resolute will now offer clients the complete range of healthcare communication services. This targeted acquisition illustrates Publicis Groupe's ongoing commitment to pursuing growth opportunities that create value for its clients. The acquisition expands PHCG's offering, while further boosting its positioning as the leading global healthcare communications network. This important development follows Advertising Age's 2010 ranking of PHCG as the first network in healthcare communications.
Nielsen Files for $1.75 Billion I.P.O.
http://dealbook.blogs.nytimes.com/2010/06/03/nielsen-joins-list-of-expected-p-e-backed-i-p-os/
Nielsen Holdings, a market research giant, filed Thursday for a $1.75 billion initial public offering.
Taken private in 2006 in a $10 billion leveraged buyout by six private equity firms led by Thomas H. Lee Partners and Kohlberg Kravis Roberts, Nielsen is the most notable of recent private-equity backed listings.
In its prospectus, the company said it had revenue of $4.8 billion last year, with a net loss of $489 million — about $100 million less than the previous year.
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