In a letter to Quebecor, Donnelley increased its cash and stock offer to about $1.8 billion, up from the original offer of $1.35 billion, which was tendered May 12.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090609/FREE/906099977/1078/newsletter011
Wednesday, June 10, 2009
Revenue at Craigslist Is Said to Top $100 Million
http://www.nytimes.com/2009/06/10/technology/internet/10craig.html?ref=business
The Internet classified ads company, which promotes its “relatively noncommercial nature” and “service mission” on its site, is projected to bring in more than $100 million in revenue this year, according to a new study from Classified Intelligence Report, a publication of AIM Group, a media and Web consultant firm in Orlando, Fla.
That is a 23 percent jump over the revenue the firm estimated for 2008 and a huge increase since 2004, when the site was projected to bring in just $9 million. “This is a down-market for just about everyone else but Craigslist,” said Jim Townsend, editorial director of AIM Group. The firm counted the number of paid ads on the site for a month and extrapolated an annual figure. It said its projections were conservative.
About 24 percent of Craigslist is owned by eBay. The two companies sued each other last year over corporate governance issues. The dispute is coming to trial later this month.
The Internet classified ads company, which promotes its “relatively noncommercial nature” and “service mission” on its site, is projected to bring in more than $100 million in revenue this year, according to a new study from Classified Intelligence Report, a publication of AIM Group, a media and Web consultant firm in Orlando, Fla.
That is a 23 percent jump over the revenue the firm estimated for 2008 and a huge increase since 2004, when the site was projected to bring in just $9 million. “This is a down-market for just about everyone else but Craigslist,” said Jim Townsend, editorial director of AIM Group. The firm counted the number of paid ads on the site for a month and extrapolated an annual figure. It said its projections were conservative.
About 24 percent of Craigslist is owned by eBay. The two companies sued each other last year over corporate governance issues. The dispute is coming to trial later this month.
Friday, June 5, 2009
Proforma Merges with Barry Roberts
Proforma Executive Business Services, a provider of promotional products, printing and marketing services, has merged with promotional products distributor Barry Roberts Inc.
http://promomagazine.com/incentives/news/proforma-roberts-merges-0603/
http://promomagazine.com/incentives/news/proforma-roberts-merges-0603/
Lorton Data acquires Aldata
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090603/FREE/906039985/1078/newsletter011
Data quality services provider Lorton Data has acquired direct marketing information and list acquisition company Aldata.
Lorton Data, a full-service licensee of the U.S. Postal Service, analyzes and enhances data to improve direct marketing efficiencies. By acquiring Aldata, with which it has worked for 20 years, Lorton will be able to offer its clients more than 65,000 lists in over 220 consumer and business classifications available through Aldata, as well as list segmentation for testing and profiling.
Privately held Lorton did not release financial terms of the deal.
Data quality services provider Lorton Data has acquired direct marketing information and list acquisition company Aldata.
Lorton Data, a full-service licensee of the U.S. Postal Service, analyzes and enhances data to improve direct marketing efficiencies. By acquiring Aldata, with which it has worked for 20 years, Lorton will be able to offer its clients more than 65,000 lists in over 220 consumer and business classifications available through Aldata, as well as list segmentation for testing and profiling.
Privately held Lorton did not release financial terms of the deal.
Straight North acquires Whoast
Straight North, an integrated marketing communications agency, announced the completion of its acquisition of Whoast, a search engine marketing and Web development company based in Chicago.
Whoast’s technology and staff will be integrated into Straight North’s operations. Financial terms of the deal were not disclosed.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090604/FREE/906049991/1078/newsletter011
Whoast’s technology and staff will be integrated into Straight North’s operations. Financial terms of the deal were not disclosed.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090604/FREE/906049991/1078/newsletter011
Archway acquires Resolve's supply chain management division
Marketing operations management company Archway has agreed to acquire the supply chain management division of Toronto-based Resolve, a competitor in outsourced sales chain operations and fulfillment.
The asset sale is scheduled to close on June 30, 2009 and will provide net proceeds to Resolve of approximately $22 million, which will be used to pay down existing company debt. The transaction will see Archway acquiring all of Resolve's SCM operation assets including client contracts, eight American locations and five Canadian locations, as well as the approximately 800 employees currently servicing the business for Resolve. The transaction does not include Resolve's Saint John, NB, supply chain facility, which is focused on Coupon and Rebate processing, and will continue as an important component of Resolve's operation.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090529/FREE/905299991/1078/newsletter011
http://finance.yahoo.com/news/Resolve-Announces-Sale-of-ccn-15356143.html?.v=4
The asset sale is scheduled to close on June 30, 2009 and will provide net proceeds to Resolve of approximately $22 million, which will be used to pay down existing company debt. The transaction will see Archway acquiring all of Resolve's SCM operation assets including client contracts, eight American locations and five Canadian locations, as well as the approximately 800 employees currently servicing the business for Resolve. The transaction does not include Resolve's Saint John, NB, supply chain facility, which is focused on Coupon and Rebate processing, and will continue as an important component of Resolve's operation.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090529/FREE/905299991/1078/newsletter011
http://finance.yahoo.com/news/Resolve-Announces-Sale-of-ccn-15356143.html?.v=4
21 Watertight Laws for Intelligent Advertising Decisions
In June 2009, a landmark issue of the Journal of Advertising Research will showcase 21 papers on what is currently known about advertising. Guest Edited by Dr. Wind and Dr. Byron Sharp, Director Ehrenburg-Bass Institute, this valuable collection of knowledge will help marketers navigate the tremendous changes in the advertising environment and enable them to better predict the future through a deeper understanding of what has been seriously proven about advertising. The findings cover fundamental areas of marketing activity such as ROI measurement, 360 degree media planning, and the value of TV and creative execution – and also new actionable insights on what to do in recessionary times and the impact of DVRs.
Some marketing myth-busting found in ARF's batch of studies:
Each 1% increase in advertising produces a roughly 0.1 point change in sales or market share. As a result, an optimal ad budget is about 10% of gross profits. That rule doesn't necessarily hold for all marketers (it would, if followed strictly, have Procter & Gamble cut its global ad spending by half or more). More effective advertising, or ads for new products, produce as much as 250% greater lift than average and justify correspondingly larger outlays.
Store redesigns and other factors that make it easier and faster to shop actually increase purchases, contrary to the old strategy that making things hard to find boosts sales by making people spend more time in the store.
Though most campaigns cluster ads in a short period of time, consumers retain information better if it's spaced out over longer intervals.
Obvious branding works in ads. The more often a brand appears in a TV ad, the more likely consumers are to remember what brand it was for.
But obvious brand placements in TV shows are more likely to backfire. They're better remembered, but more likely to be remembered negatively. Even brand placements consumers don't consciously remember, however, can have a favorable impact on brand awareness and attitude.
http://adage.com/article?article_id=136993
http://www.thearf.org/assets/feature-data-21-mythology-0
Some marketing myth-busting found in ARF's batch of studies:
Each 1% increase in advertising produces a roughly 0.1 point change in sales or market share. As a result, an optimal ad budget is about 10% of gross profits. That rule doesn't necessarily hold for all marketers (it would, if followed strictly, have Procter & Gamble cut its global ad spending by half or more). More effective advertising, or ads for new products, produce as much as 250% greater lift than average and justify correspondingly larger outlays.
Store redesigns and other factors that make it easier and faster to shop actually increase purchases, contrary to the old strategy that making things hard to find boosts sales by making people spend more time in the store.
Though most campaigns cluster ads in a short period of time, consumers retain information better if it's spaced out over longer intervals.
Obvious branding works in ads. The more often a brand appears in a TV ad, the more likely consumers are to remember what brand it was for.
But obvious brand placements in TV shows are more likely to backfire. They're better remembered, but more likely to be remembered negatively. Even brand placements consumers don't consciously remember, however, can have a favorable impact on brand awareness and attitude.
http://adage.com/article?article_id=136993
http://www.thearf.org/assets/feature-data-21-mythology-0
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