Ad sales execs are defying an Anheuser-Busch InBev directive that would have them wait as many as 120 days to be reimbursed for airtime, telling the Belgian-owned brewing giant to stick its ultimatum where the “zon don’t schijnen.”According to mulitple sources, all major broadcast and cable nets have condemnedA-B InBev’s unilateral order, refusing to comply with what one sales exec called “a shakedown.” The brewer has yet to respond to the opposition, which began fermenting on Feb. 5, after A-B InBev sent its media suppliers a letter spelling out the new payment schedule.
http://www.mediaweek.com/mw/content_display/news/national-broadcast/e3i801548f98188f77a3b9fb20321beec85
“Effective March 1, 2009, Anheuser-Busch ... will adopt the A-B InBev policy governing payment terms for media supplier invoices at 120 days,” read the memo, which was signed by vp, procurement, Tom Adamitis and vp, finance, David Almeida. A-B InBev added that a failure to respond by Feb. 28 would constitute compliance.
Wednesday, March 11, 2009
Coupon clippers go digital
http://www.ft.com/cms/s/0/8736f746-01cd-11de-8199-000077b07658.html
“What we’re seeing is that younger consumers aren’t buying a Sunday newspaper and clipping those coupons,” she says. “The numbers drop off significantly when you are looking at an 18-24 consumer. If she’s not reading the paper and cutting that coupon, where is she? She’s online.”
As the coupon clipper moves on to the web, printable internet coupons appear to be emerging as the dominant strategy for reaching younger consumers, although not all companies are convinced. Procter & Gamble, for instance, says it has opted not to issue printable online coupons because of concerns over potential counterfeiting fraud. Instead, P&G mails coupons to customers who apply online. It is also operating a system for loading coupons on to loyalty cards at both Kroger and its rival Safeway.
“What we’re seeing is that younger consumers aren’t buying a Sunday newspaper and clipping those coupons,” she says. “The numbers drop off significantly when you are looking at an 18-24 consumer. If she’s not reading the paper and cutting that coupon, where is she? She’s online.”
As the coupon clipper moves on to the web, printable internet coupons appear to be emerging as the dominant strategy for reaching younger consumers, although not all companies are convinced. Procter & Gamble, for instance, says it has opted not to issue printable online coupons because of concerns over potential counterfeiting fraud. Instead, P&G mails coupons to customers who apply online. It is also operating a system for loading coupons on to loyalty cards at both Kroger and its rival Safeway.
Thursday, March 5, 2009
Venture buys Lifecapture and Motorcycle Productions
http://www.marketingmag.ca/english/news/agency/article.jsp?content=20090304_143851_692
While other marketing and advertising agencies are retrenching during tough economic times, Venture Communications is expanding with the acquisition of Toronto-based companies Lifecapture Interactive and Motorcycle Productions. The acquisitions, announced Wednesday, are effective immediately.
Lifecapture is a digital marketing agency specializing in interactive web development, while Motorcycle Productions is a full-service video and digital production house. All staff from both companies are moving to Venture, increasing the agency’s employees to 90 people at offices in Toronto, Calgary and Ottawa.
More companies should be looking at the opportunities presented by the current economy, said Venture CEO Arlene Dickinson.
“There are opportunities in the marketplace right now. I’m confident about taking a strategic risk to position ourselves for the future.”
Dickinson added that it was important “not to get stuck in other people’s perceptions of doom and gloom. I believe marketers have to lead the way and show confidence that there is a way through it.”
The acquisition of Lifecapture will expand Venture’s expertise in the digital and interactive areas, while Motorcycle will move the company into the new area of video production, said Dickinson.
“As the media landscape becomes increasingly fragmented, our clients are asking us for a diverse range of communications options. They’re asking us to stay ahead of the curve.”
Lifecapture and Motorcycle also bring blue-chip client rosters that include President’s Choice, Roots Canada, Bell Canada, CBC, Corus Entertainment, Empire Theatres, Adidas Originals and CMT, among others.
While other marketing and advertising agencies are retrenching during tough economic times, Venture Communications is expanding with the acquisition of Toronto-based companies Lifecapture Interactive and Motorcycle Productions. The acquisitions, announced Wednesday, are effective immediately.
Lifecapture is a digital marketing agency specializing in interactive web development, while Motorcycle Productions is a full-service video and digital production house. All staff from both companies are moving to Venture, increasing the agency’s employees to 90 people at offices in Toronto, Calgary and Ottawa.
More companies should be looking at the opportunities presented by the current economy, said Venture CEO Arlene Dickinson.
“There are opportunities in the marketplace right now. I’m confident about taking a strategic risk to position ourselves for the future.”
Dickinson added that it was important “not to get stuck in other people’s perceptions of doom and gloom. I believe marketers have to lead the way and show confidence that there is a way through it.”
The acquisition of Lifecapture will expand Venture’s expertise in the digital and interactive areas, while Motorcycle will move the company into the new area of video production, said Dickinson.
“As the media landscape becomes increasingly fragmented, our clients are asking us for a diverse range of communications options. They’re asking us to stay ahead of the curve.”
Lifecapture and Motorcycle also bring blue-chip client rosters that include President’s Choice, Roots Canada, Bell Canada, CBC, Corus Entertainment, Empire Theatres, Adidas Originals and CMT, among others.
Tuesday, March 3, 2009
Economy Accelerates Shift To Digital Advertising
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101150
The struggling economy may force companies to reduce investments in local advertising through 2013, but more ad dollars will go toward digital rather than traditional media, according to the U.S. Local Media Annual Forecast (2008-2013) by BIA Advisory Services and division Kelsey Group.
The struggling economy may force companies to reduce investments in local advertising through 2013, but more ad dollars will go toward digital rather than traditional media, according to the U.S. Local Media Annual Forecast (2008-2013) by BIA Advisory Services and division Kelsey Group.
Online social-media firms, P&G to meet
http://news.cincinnati.com/apps/pbcs.dll/article?AID=/AB/20090227/BIZ01/902270360/
Procter & Gamble will host a digital meeting of the minds next month at its downtown headquarters as senior executives from the emerging world of online social media meet with marketing executives from the Cincinnati-based company.
Executives from major online destinations Google, Facebook, MySpace and Twitter are reportedly among those invited to the March 11 event, although P&G would not confirm the guest list. More than 100 people are expected to attend, P&G spokeswoman Martha Depenbrock said, with about 20 percent coming from the digital companies.
Procter & Gamble will host a digital meeting of the minds next month at its downtown headquarters as senior executives from the emerging world of online social media meet with marketing executives from the Cincinnati-based company.
Executives from major online destinations Google, Facebook, MySpace and Twitter are reportedly among those invited to the March 11 event, although P&G would not confirm the guest list. More than 100 people are expected to attend, P&G spokeswoman Martha Depenbrock said, with about 20 percent coming from the digital companies.
Safeway's Burd to Suppliers: Lower Prices of We'll Push Private Label
http://www.progressivegrocer.com/progressivegrocer/content_display/features/center-store/e3ib52b2c5e694dca5ab16dd4268b3e07b0
Safeway chairman, president and CEO Steve Burd yesterday told analysts during its earnings conference call yesterday that the company will push more of its private label products -- such as its popular O Organic line -- if manufacturers don't lower their prices.
Safeway chairman, president and CEO Steve Burd yesterday told analysts during its earnings conference call yesterday that the company will push more of its private label products -- such as its popular O Organic line -- if manufacturers don't lower their prices.
Monday, March 2, 2009
PWC: M&A activity expected to decline for entertainment and media
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090302/FREE/903029989/1078/newsletter011
New York—Entertainment and media merger and acquisition activity will likely decline this year, according to a report issued by consulting firm PriceWaterhouseCoopers.
“Almost all indicators suggest that E&M transaction activity in 2009 will be significantly less than the previous 2 to 3 years,” according to the report.
Entertainment and media M&A activity increased in value last year to $150.8 billion, from $110.1 billion in 2007, according to the report. Transaction volume dipped 17% to 1,000 deals in 2008, from 1,202 in 2007.
Publishing saw the biggest decline among the sectors tracked by PWC, with the deal value plummeting 86% and the deal volume dropping 37% because of uncertainty about advertising expenditures.
New York—Entertainment and media merger and acquisition activity will likely decline this year, according to a report issued by consulting firm PriceWaterhouseCoopers.
“Almost all indicators suggest that E&M transaction activity in 2009 will be significantly less than the previous 2 to 3 years,” according to the report.
Entertainment and media M&A activity increased in value last year to $150.8 billion, from $110.1 billion in 2007, according to the report. Transaction volume dipped 17% to 1,000 deals in 2008, from 1,202 in 2007.
Publishing saw the biggest decline among the sectors tracked by PWC, with the deal value plummeting 86% and the deal volume dropping 37% because of uncertainty about advertising expenditures.
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