http://www.mediaincanada.com/articles/mic/20080805/statscan.html
Advertising agencies:, $2,388.8 million to $2,478.1 million, 3.7%
Public relations: $325.6 million to $361.2 million, 10.9%
Media buyers and reps: $284.7 million to $295.5 million, 3.8%
Display advertisers: $609.4 million to $713.5 million, 17.1%
Direct mailers: $304.2 million to $329.7 million, 8.4%
Flyer distribution: $318.4 million to $334.7 million, 5.1%
Specialty advertisers: $617.1 million to $627.7 million, 1.7%
All other services: $508.5 million to $523.6 million, 3%
http://www.statcan.ca/Daily/English/080801/d080801a.htm
Thursday, August 7, 2008
VSS Forecast
http://www.usatoday.com/money/media/2008-08-04-media-forecast_N.htm
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080805/FREE/433383334/1078/newsletter01
http://www.hollywoodreporter.com/hr/content_display/finance/news/e3ieb1f595b5fc21e0a84674ec00307f91c
http://www.vss.com/news/index.asp?d_News_ID=177
B-to-b media spending totaled $24.79 billion in 2007, and the sector produced a 4.8% compound annual growth rate (CAGR) from 2002-07, according to the forecast. B-to-b media is anticipated to reached $32.95 billion by 2012, for a CAGR of 5.9% from 2007-12
“The U.S. communications industry has proven to be resilient during difficult economic periods over the last several decades because of the diverse portfolio of spending derived from the institutional, consumer, advertising and marketing sectors,” said Jim Rutherfurd, Executive Vice President and Managing Director at VSS. “While current economic conditions are contributing to the underperformance of traditional advertising and marketing segments, various institutional, consumer and alternative media segments are outperforming GDP due to several factors. Among them are businesses demanding dynamic workflow solutions for competitive global markets, consumers taking ‘staycations’ this summer and spending on entertainment media targeted at the youth market, and brand marketers shifting to alternative media to engage hard-to-reach demographics.”
Spending on alternative media will climb 21.0% to $81.67 billion in 2008, and account for 17.7% of total advertising and marketing spending, up from 6.9% in 2002, according to the VSS Forecast. By comparison, traditional advertising and marketing will inch up only 0.4% in 2008 to $378.48 billion, including a 1.8% decline in traditional advertising, despite the influx of political and Olympics advertising, as newspapers, consumer magazines and broadcast radio all post declines for the year.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080805/FREE/433383334/1078/newsletter01
http://www.hollywoodreporter.com/hr/content_display/finance/news/e3ieb1f595b5fc21e0a84674ec00307f91c
http://www.vss.com/news/index.asp?d_News_ID=177
B-to-b media spending totaled $24.79 billion in 2007, and the sector produced a 4.8% compound annual growth rate (CAGR) from 2002-07, according to the forecast. B-to-b media is anticipated to reached $32.95 billion by 2012, for a CAGR of 5.9% from 2007-12
“The U.S. communications industry has proven to be resilient during difficult economic periods over the last several decades because of the diverse portfolio of spending derived from the institutional, consumer, advertising and marketing sectors,” said Jim Rutherfurd, Executive Vice President and Managing Director at VSS. “While current economic conditions are contributing to the underperformance of traditional advertising and marketing segments, various institutional, consumer and alternative media segments are outperforming GDP due to several factors. Among them are businesses demanding dynamic workflow solutions for competitive global markets, consumers taking ‘staycations’ this summer and spending on entertainment media targeted at the youth market, and brand marketers shifting to alternative media to engage hard-to-reach demographics.”
Spending on alternative media will climb 21.0% to $81.67 billion in 2008, and account for 17.7% of total advertising and marketing spending, up from 6.9% in 2002, according to the VSS Forecast. By comparison, traditional advertising and marketing will inch up only 0.4% in 2008 to $378.48 billion, including a 1.8% decline in traditional advertising, despite the influx of political and Olympics advertising, as newspapers, consumer magazines and broadcast radio all post declines for the year.
P&G Says It Won't Cut Ad Budget, Despite Rising Costs
http://adage.com/article?article_id=130135
P&G maintained ad spending as a percent of sales for its fiscal year ended June 30 and plans to do so again this year, despite an accelerating restructuring focused on its marketing organizations and organic sales growth weaker than that of global competitors.
P&G maintained ad spending as a percent of sales for its fiscal year ended June 30 and plans to do so again this year, despite an accelerating restructuring focused on its marketing organizations and organic sales growth weaker than that of global competitors.
Online advertising growth slows
http://www.latimes.com/business/la-fi-webads5-2008aug05,0,3604360.story
Analysts say companies tend to cut back first on display advertising, which generated 21% of online ad revenue in 2007, because they see it as a way to improve their image rather than generate direct sales as search ads do.
Analysts say companies tend to cut back first on display advertising, which generated 21% of online ad revenue in 2007, because they see it as a way to improve their image rather than generate direct sales as search ads do.
Car Concepts: Vehicle Sales, Ad Spends Don't Jibe
http://www.adweek.com/aw/content_display/news/client/e3i1e5a2e8d39dee1085a3ac150b5e907aa
A new analysis of the automotive industry by Todd Turner, principal at consultancy Car Concepts, shows significant disconnects between the segmented sales performances of some vehicles and the marketing dollars spent to promote those trucks and cars.
In fact, some of the findings were downright schizophrenic: strong ad spends failed to boost sales in some cases, while other vehicles have sold quite well despite minimal marketing support.
The dissonance between spending and results, Turner said, is further proof that "no amount of marketing can make up for product that isn't competitive in its segment."
A new analysis of the automotive industry by Todd Turner, principal at consultancy Car Concepts, shows significant disconnects between the segmented sales performances of some vehicles and the marketing dollars spent to promote those trucks and cars.
In fact, some of the findings were downright schizophrenic: strong ad spends failed to boost sales in some cases, while other vehicles have sold quite well despite minimal marketing support.
The dissonance between spending and results, Turner said, is further proof that "no amount of marketing can make up for product that isn't competitive in its segment."
GM urges ad agencies to slash fees-WSJ
General Motors Corp has asked its advertising agencies to slash their fees by as much as 20 percent this year and next, the Wall Street Journal said on Thursday.
http://www.reuters.com/article/marketsNews/idINBNG32580320080807?rpc=44
http://online.wsj.com/article/SB121805673763218089.html?mod=hpp_us_whats_news
http://www.reuters.com/article/marketsNews/idINBNG32580320080807?rpc=44
http://online.wsj.com/article/SB121805673763218089.html?mod=hpp_us_whats_news
Deluxe announces acquisition of PartnerUp
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080806/FREE/135065781/1078/newsletter01
Deluxe Corp. announced it has acquired PartnerUp, an online networking community for small businesses and entrepreneurs. Deluxe said the deal is aligned with its continued focus on creating a portfolio of services and products that spans the full small-business work flow. Terms of the deal were not disclosed.
Deluxe Corp. announced it has acquired PartnerUp, an online networking community for small businesses and entrepreneurs. Deluxe said the deal is aligned with its continued focus on creating a portfolio of services and products that spans the full small-business work flow. Terms of the deal were not disclosed.
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